A Career Changer
Mentorship is key to career growth for a lot of reasons. Isaac spelled some of them out at the beginning of our chat. “There are a lot of unwritten rules when you’re navigating your career. A career is not a linear path. It’s a scavenger hunt because sometimes you have to take a step back to take two steps forward. Mentors help guide you along the way by giving you insight and context into some of those unwritten rules you can’t read in a book or a blog.” One of the most significant benefits of a trusted mentor (outside of access to their extensive network) is getting a better perspective about any situation you may be facing. Mentors can take a step back and help us identify our weak points or perhaps where we have some ownership in the outcome of a situation that may seem one-sided (the blame is all on someone else) to us. It’s hard to be objective when you’re emotionally invested. “That’s literally why they’re called blind spots. Sometimes you need somebody to give you a cold dose of reality. They can identify your strengths and also say you need to beef up areas A, B, and C to help you get to that next level.” Isaac knows this first hand because mentors played a critical role in a major career transition. Many of us have seen salespeople move to marketing, but we rarely see software engineers make the context switch. Isaac made this transition with the help of mentors. “The career path that I’ve had today started with an email. I was at Microsoft as a low-level engineer. I’d been with the company a couple of years. I got my degree in business and understood marketing to a degree. But my practical knowledge was in engineering. I always looked at marketing with those two contexts married together. I kept looking at Microsoft’s marketing and thinking, ‘I don’t get their marketing. I don’t understand it.’ Instead of thinking that was someone else’s problem, I thought, ‘Hey, I’ve got 30 shares in the company. I’m a stockholder. I’m going to voice my opinion.’
What To Look For in a Mentor
Not everyone is cut out for mentorship or mentoring. You’ll need to find someone you enjoy working with, and this includes the ability to continue communicating when criticism is delivered. “I’ve had a large number of fantastic mentors, but I’ve also had a couple of terrible ones too. Don’t choose a mentor who is mentoring because it’s all about them. Some people want to feel good about themselves and show people how smart they are. They want to tell war stories where they were the hero instead of guiding you. The messaging storybook framework that I always loved says a corporation or a company or a product shouldn’t be the hero of this story. The customer is the hero, and you’re trying to take them from point A to point B. “The same thing applies to mentorship. As a mentor, you should not be the hero of the story. You should not have somebody sitting across the table listening to you. You’re the guide. The mentee is the hero.” It’s also important not to exclude potential mentors because their politics don’t align with yours or the job title isn’t what you’re aiming for. If they have a high emotional IQ and can offer a different perspective, they may make a fabulous mentor. Look at their LinkedIn recommendations and ask people in your shared network for opinions. “EQ is essential. It’s such an underrated skill, and it’s not necessarily one that you can teach. I think you have to experience things to get that EQ. They need to be able to accurately read a situation so they can give the right advice. This means tailoring their advice, not just telling the mentee to do exactly what they did in their career.
Remember: It’s a Big Commitment
When you refer someone to work at your company, you’re putting your own reputation on the line. Whether we like it or not, the people we choose to promote and associate with impacts our reputation. If we recommend someone prone to not showing up on time (or at all), it’s a bad look. Mentorship is a risk-reward relationship. The mentor isn’t really gaining anything by taking on a mentee. They are donating time and resources into a very one-sided relationship. So naturally, they want to make sure their energy is going into someone dedicated to using their guidance to improve. If you’re unwilling to make changes and try new things, you’re wasting a mentor’s time.
For more on finding or being a mentor, listen to the full Revenue Marketing Report episode at the top of the article or anywhere you podcast.