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What’s New in August: Ad Connectors, Filters, and the CDP Playbook

Posted August 8, 2019
product update

Summer break is almost over, and it’s hard to believe it’s already August. Before we know it, everyone on your Marketing (and Sales) teams will be talking about how to end the year with a strong Q4, beginning budget planning for 2020, and discussing your strategy for success.


Which is why we’re psyched to announce multiple new ad connectors that will allow you to prove and improve the Return on Ad Spend (ROAS) and marketing ROI to your C-Suite, helping you ensure an impactful Q4 and more accurate predictions for 2020.


Happy reporting!



LinkedIn Return on Ad Spend Connector

We’re thrilled to announce a new strategic partnership with LinkedIn, adding a new LinkedIn Connector and ROAS Report to CaliberMind.

While LinkedIn has the ability to monitor campaign performance and top-of-funnel metrics related to those campaigns, tying ad performance to revenue and pipeline isn’t easy. Linking data from your website (page visits and content downloads), Marketing Automation Platform, and CRM (pipeline and revenue) can be challenging.

We wanted to make it easy.

This new connector allows you to match data from all three systems from within the CaliberMind UI, without any manual effort.

Just head to our connector page, authorize LinkedIn, and create a LinkedIn Return on Ad Spend report.

Yes, it’s that simple.


Google Ads Return on Ad Spend Connector

We’ve heard of similar challenges with tying Google Ads performance data to metrics that matter for the C-Suite. As such, many of our customers have been requesting a Google Ads ROAS report/connector, and now that’s a reality.


Once the Google Ads connector syncs — a Google ROAS report will show you the following:

  • Pipeline from AdWords (standard funnel stages)
  • Usage Data – Impressions, Clicks, Clickthrough
  • Cost Data – AdWords Spend, Cost/ Deal, Cost/ Deal Projected)
  • Revenue Data – Revenue, Projected Revenue, Revenue/ Deal
  • ROI – Settled, Projected (based on open opportunities $$$ from your CRM)


Account Engagement EnhancementWe’ve recently added another new feature to our reports in CaliberMind, giving users the ability to filter on:

  • Account Tier (e.g. A, B, C, D)
  • Account Segment (e.g. MidMarket, Enterprise)
  • Account Engagement


Simply select which criteria you’d like to filter on, and watch the graphs and numbers adjust accordingly.


Announcing the CDP Playbook

Picture this. You’re sitting at your desk, and an exec comes over to you and says, “I need to be able to show the impact of our marketing activities for the past X amount of time.”

You say, “Sure, I’ll pull some reports,” all while sitting there, thinking, “where do I even start…”

Sound familiar?


We’re on a mission to make it easier. So, we recently launched our newest Revenue Marketing Report resource.


At launch, it’s jam-packed full of 8 reports that we use internally to measure performance, including:

  • Return on Marketing Investment
  • Return on Ad Spend
  • Chain Based Attribution
  • Multi-Touch Attribution
  • Single-Touch Attribution
  • Demand Generation Funnel
  • ABM Funnel
  • Account Engagement Scoring

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