Feature Update: Ask Cal for Salesforce

Posted January 22, 2025

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The Ask Cal: Push to Salesforce feature transforms complex event streams into sales intelligence by automatically generating and delivering AI-powered buyer journey summaries directly in Salesforce.

This seamless integration helps sales teams quickly understand account dynamics and engage buyers more effectively in the Sales Cloud environment, closing the gap between marketing insights and sales execution.

Ask Cal: Push to Salesforce

  • Automatically sync buyer journey summaries to Salesforce based on engagement levels, funnel stages, or custom triggers, ensuring sales teams always have the latest account intelligence.
  • Customize AI-generated insights for any Salesforce object using flexible data models and prompts, allowing sellers to surface the most relevant information for their needs.
  • Scale account intelligence delivery across your entire pipeline without manual effort through automated batch processing and scheduled updates.
  • Maintain alignment between marketing and sales by directly pushing critical buyer engagement insights into your seller’s primary workflow.

Want to start using the Ask Cal: Push to Salesforce feature? Learn more here and check out the Ask Cal for Salesforce overview.

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