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New Feature: Bombora Intent Data

Posted June 4, 2024
We're thrilled to announce the integration of Bombora intent data into the CaliberMind Marketing Decision Engine. This addition to our engagement product will enhance growth marketer’s ability to understand influence and optimize buyer journeys.

We’re thrilled to announce the integration of Bombora intent data into the CaliberMind Marketing Decision Engine. This addition to our engagement product will enhance growth marketer’s ability to understand influence and optimize buyer journeys. 

It’s yet another tool in your toolkit to make better-informed decisions. 

We’ve been able to test drive the data here at CaliberMind and it’s heavily influencing our brand advertising strategies. In a short time, it’s boosted our performance marketing ROI eightfold. 

Here’s Eric Westerkamp, CaliberMind’s CEO, showcasing intent data to better understand complex buyer journeys:

Use Cases

Here are a few of the use cases we hope to explore with you:

1) Pre-Brand Engagement Visibility: Gain visibility into buyer behavior before they engage with your brand. By leveraging intent data, you can identify potential customers who are actively researching solutions in your market. This enables you to deploy targeted digital marketing campaigns to guide and influence their buyer journey from the earliest stages.

2) Understanding Complex Buyer Journeys: Intent data provides valuable insights into complex and lengthy buyer journeys that are common in today’s market. By analyzing intent signals, you can better understand the various stages of the buyer journey, identify key decision-makers, and tailor your marketing efforts to address their specific needs and pain points.

CaliberMind Account Level Engagement Summary powered by AI

3) Enhancing Marketing Channel Performance: This is where we’ve been able to boost ROI most rapidly at CaliberMind. We’ve Incorporated intent data into our marketing channel strategy to reach interested buyers far earlier in the investigation process by offering content based on their search intent. By identifying the channels and content that are most effective at engaging potential buyers, you too can allocate your resources more efficiently and optimize your marketing mix for maximum impact.

4) Prioritizing Seller Outreach: Intent data can help sales teams prioritize their outreach efforts by identifying the most promising leads. By focusing on prospects who are actively researching solutions and showing strong intent signals, sellers can increase their chances of success and close more deals in less time.

Availability and Pricing

The intent data integration is now available within the CaliberMind engagement product. To learn more about pricing and how this feature can benefit your organization, please click the ‘Talk to Sales’ button below. Our team will be happy to provide you with a personalized demo and discuss pricing options tailored to your specific needs.

Experience the difference

We’d love to show you the engine in action so you can witness the remarkable differences yourself.

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