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Nov 2023 |  CaliberMind Product Updates

Posted December 7, 2023

This month’s CaliberMind updates include:

  • A call to action to help Beta test the new module, Answers, and examples of two Answers that you might find helpful
  • Release updates for November
  • A recording for marketers ad ops folks on how to prove that marketing tactics are “working” effectively

Coming Soon

Introducing CaliberMind Answers

We’re looking for volunteers to participate in Beta testing for the CaliberMind Answers module. Launched in the fall of 2023, the CaliberMind Answers module does what it implies: surfaces answers to the questions marketers have about what’s working, what’s not, and what to do next. The Beta version allows customers to create prompts that mine CaliberMind attribution, engagement, and funnel data and deliver it to the correct team members for activation. If you’re interested in participating, just reply to this note or email Andy Hopkins, CaliberMind’s Director of Product Management.
 

Golden Path Answer

The Golden Path is the best place for customers to develop macro, big-picture views of their entire funnel process. Far too often the big picture is lost in spreadsheets filled with conversion rates, transitions, and other metrics. Here we are focused on “flow”. From a holistic perspective, where is the flow of potential customers originating from? Where are they going? And, where are they getting stuck?

CaliberMind adds a layer of detail to the traditional funnel flow that helps customers understand the events that serve as milestones throughout the buyer’s journey. Milestone events are used to benchmark the maturity of buyer journeys and the buyer’s progression through buying stages. This creates an understanding that gives the user both operational and holistic insight into how their funnel works, areas they should focus on, and areas for potential investigation.

Use Case 1: Understand drop-off
Using the new Funnel Origin Answer you can see where buyers drop out of your funnel and start to pinpoint areas of friction.  This results in improved conversion rates and lowered costs. 

Use Case 2: Where to invest

Identify what items are most impactful in transitioning buyers through your funnel.  This means investing more in what works.

Funnel Impact Answer

The Funnel Impact answers the most common funnels question:“What (activities?) are most important to moving prospects down the funnel?” Users are given an easy-to-digest method for understanding how all their channels, campaigns, industries (and more) impact the various stages of the funnel. This information is highly actionable and can give users the tools needed to decide on future strategies, identify data issues, and form better partnerships between sales and marketing.

Monthly Roundup

Looking to catch up on previous releases? Here is a comprehensive list of our monthly updates including November And here is a round up of recent updates:

We’re excited to announce improvements to our attribution reporting. The updates include a simplified end-user experience with more actionable visualizations, choose-your-own-adventure data storytelling, and period-over-period comparison capabilities. Click the image below to watch a short demo to see the changes in action! 

 

Analytics: Summary Tab in Attribution Overview

This dashboard view allows you to use several “Group By” options to give you different data and therefore see which activities have been most successful at contributing to creating your opportunities (Opportunity Creation) and closing your opportunities.

Analytics: Comparisons Tab in Attribution Overview

This dashboard shows you aggregated Attribution data and allows you to see how you’ve performed over time.

Analytics: Opps Tab in Attribution Overview

This Dashboard shows you aggregated Attribution data focusing on Opportunities. You are able to make a “Group By” selection to determine how the data in the lower table is organized.

Analytics: People Tab in Attribution Overview

This Dashboard shows you aggregated Attribution data focusing on the Person object. You are also able to make a Group By selection to determine how the data in the lower table is organized.

Analytics: Events Tab in Attribution Overview

This Dashboard shows you aggregated Attribution data focusing on the Person object. You are also able to make a Group By selection to determine how the data in the lower table is organized.

We’re always rolling out new features to help support our customer’s needs! Look for our dedicated feature release emails to read more about what’s new!

Have ideas on how we can improve further, or do you need help from the CS team? Either use your dedicated Slack channel or email [email protected].

 

Take care,

The CaliberMind Team