You receive tons of early signals from customers and prospects, but the data is stored in different systems that don’t communicate with each other. CaliberMind Engagement does the hard work of connecting all that information so you can optimize your marketing efforts and reduce buyer friction.
ENGAGEMENT FOCUSED DECISIONS
Which signals lead to revenue?
Not all account activity is created equal. Because we can see intent signals, web visits, and more – and then tie it to bookings – you can separate the tire kickers from interested buyers.
Are there high-intent buyers I’m not reaching?
Buyers are active and looking for products like yours and your intent data is floating off in another data silo – create a singular view of the buyer’s journey so you can deliver campaigns that bridge the gap.
What resonates with prospects?
We not only gather information about the accounts and people involved in successful deals – we can also determine if your content is capturing the attention of the right audience.
Steer clear of marketing performance black holes
From purchase to reports in three weeks. From purchase to answers in six.
Our clients love the customized solutions we create specifically for their complex environments.
Your dedicated CaliberMind data warehouse delivers the flexibility you need to add and remove applications.
CaliberMind provides CMOs with the information they need to avoid ineffective marketing campaigns that harm their reputation and trust.
We’ve all stared at a giant spreadsheet full of engagement touchpoints and tried to make heads or tails of it…..see how the CaliberMind AI summary distills complex buyer journeys into a singular summary that your sellers will rely on.
ABM ACCOUNT SCORING GUIDE
Tackle the challenge of account engagement with our B2B account scoring guide and model.
DEMYSTIFYING ACCOUNT BASED MARKETING
Learn what ABM is and isn’t in the context of outbound marketing in this episode of the Revenue Marketing Report podcast.
PLAYBOOK ACCOUNT ENGAGEMENT SCORE
See how an account engagement score aggregates activity from those who interact with your company.
ABX SCORING PUSH
Account-level engagement scoring is critical for sales efficiency in ABM and demand-generation go-to-market strategies. By working with the world-class CaliberMind services team, create a layout in Salesforce and weekly email alerts to help Sales pinpoint which accounts to focus on.
THE RESULT?
Sellers can efficiently generate more sales activity to interested and engaged prospects without leaving the CRM for maximum productivity.
WEBSITE REVIEW
Fix account websites/domains from your contact, lead, and prospect records without associated domains.
THE RESULT?
Gain additional data accuracy, the ability to deanonymize contact values, and better data hygiene to unlock complete information on your prospects and leads for insights into your reporting.
CaliberMind customers see value in less than 2 weeks on average – as soon as your data sources are connected. For advanced insights that require custom data modeling and configuration – our professional services team can move as fast as you do.
CaliberMind was made to help B2B marketers make sense of their data so they can make decisions with confidence and scale faster.
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