The CaliberMind Marketing Decision Engine works with your RevTech stack to gather and organize results into a format ready for making decisions, turning scattered data into valuable insights that lead to growth.
Unattributable revenue, which used to be considered a normal part of running a business, has created a gap in marketing return on investment. This gap has led to the loss of billions of dollars in wasted spending.
The marketing playbook has shifted: The old method of carpet bombing with outbound marketing has been replaced by ABM, RevTech stacks have been adjusted to improve efficiency, and with the help of generative AI, marketers create content more efficiently and effectively, almost like having their own content production team.
Using incomplete and disconnected data, traditional marketing analytics and the attribution results they produce don’t provide much clarity for marketing leaders.
Marketing leaders want to know for every dollar they spend, how many dollars come out. But B2B buyers don’t convert into a sale after a single touch. It takes a team and many touch points to close a deal.
CaliberMind helps CMOs make smart decisions by gathering useful information from complicated and scattered data, allowing them to achieve consistent and predictable results.
For many years, B2C companies have been using Customer Data Platforms and Data Warehouses to gather data from all their systems and arrange it by individual customers, creating a timeline of their interactions with the company. This helps them understand which strategies are effective at each stage of the buyers journey.
CaliberMind goes beyond that, bringing together all those interactions for each account, including lead data, so that no important details are missed.
From purchase to reports in three weeks, from purchase to answers in six.
Our clients love the customized solutions we create specifically for their unique needs in complex environments.
CaliberMind provides CMOs with the information they need to avoid ineffective marketing campaigns that harm their reputation and trust.
By connecting with your RevTech stack, and pulling first and third-party data through a transformation and learning process, CaliberMind organizes and enriches while unifying and placing every brand interaction on a timeline in the CaliberMind Data Warehouse. This feeds CaliberMind Funnels, Surge Scoring, Multi-Touch Attribution, and Answers so you can improve conversions, elevate accounts when they’re hot, and know what’s driving pipeline today while capturing the answer to the questions that drive growth.
We get it. A Marketing Decision Engine sounds too good to be true. We’re happy to show you the engine in action and encourage you to check out our G2 reviews.
CaliberMind was made to help B2B marketers make sense of their data so they can make decisions with confidence and scale faster.
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