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Ever wish you had your own personal Data Scientist?

They’d sit at your elbow, mash data, and tease out answers hidden in your complex data. That’s the CaliberMind Marketing Decision Engine. It’s your personal Data Scientist. It works with your RevTech stack to gather and organize results into a format ready for making decisions, turning scattered data into valuable insights that lead to growth.

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What is a Marketing Decision Engine?

A Marketing Decision Engine is an AI-enabled analytics tool that helps marketers make decisions.

Marketing Decision Engines:

  • Work with your RevTech stack to capture and map outcomes into a decision-ready format
  • Do the synthesizing for you, seeing the patterns in your data to deliver insights directly to your marketing team.
  • Act as your eyes and by alerting you when highly performant campaigns are declining in performance or newly launched campaigns are surging and deserve more investment

Stop relying on incomplete and disjointed data

The Marketing ROI Gap

Incomplete data, old-school analytics, and DIY attribution offer you limited clarity leading to marketing ROI gaps.

ROI Gaps Lead to Performance Black Holes

If you ignore the marketing ROI gap, you fall into performance black holes.

While performance black holes lead to missed goals and lost trust.

Which leads to new marketing leadership, who repeat the cycle

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Scale what works & stop waste

Marketing leaders want to know for every dollar they spend, how many dollars come out. But B2B buyers don’t convert into a sale after a single touch. It takes a team and many touch points to close a deal. 

CaliberMind helps CMOs make smart decisions by gathering useful information from complicated and scattered data, allowing them to achieve consistent and predictable results.

Why a dedicated marketing data warehouse matters

For many years, B2C companies have been using Customer Data Platforms and Data Warehouses to gather data from all their systems and arrange it by individual customers. They know creating a timeline of a customer’s interactions with the company unlocks the insights they need. They understand which strategies are effective at each stage of the buyers journey.

CaliberMind goes beyond that, bringing together all those interactions for each account – including lead object data – so that no important details are missed.

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Why CaliberMind?

Make sense of confusing and contradictory buyer signals

Rapid implementation

From purchase to reports in three weeks. From purchase to answers in six.

Bespoke services

Our clients love the customized solutions we create specifically for their complex environments.

Answers, not data

CaliberMind provides CMOs with the information they need to avoid ineffective marketing campaigns that harm their reputation and trust.

How it works

By connecting with your RevTech stack, and pulling first and third-party data through a transformation and learning process, CaliberMind organizes and enriches while placing every brand interaction on a timeline in the CaliberMind Data Warehouse. This feeds CaliberMind Funnels, Surge Scoring, Multi-Touch Attribution, and Answers so you can improve conversions, elevate accounts when they’re hot, and know what’s driving pipeline today while capturing the answer to the questions that drive growth.

Seeing is believing

We get it. A Marketing Decision Engine sounds too good to be true. We’re happy to show you the engine in action and encourage you to check out our G2 reviews.