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B2B MARKETING ANALYTICS: CAMPAIGN PERFORMANCE

Choose Your Next Move With Confidence

There are things marketers do because we know they work, and there are things we do because we feel they work. The only way to take emotion out of what should be an objective decision is to provide data everyone can trust. CaliberMind is a marketing analytics platform that looks at every sales and marketing touchpoint so you can lead with clarity.

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Scale What Works & Stop Waste

Executives want to know for every dollar that goes into marketing, how many dollars come out. But B2B buyers don’t convert into a sale after a single touch. It takes a team and many touch points to close a deal.

CaliberMind is a marketing analytics platform that looks at every sales and marketing touchpoint so you can focus on what works and stop wasting time defending your marketing investment.

CaliberMind Features

Reach Campaign Performance Goals Faster

Unlock Your Pipeline Potential

Know which campaigns and tactics perform at each stage of the buyer journey.

From the First Touch to Revenue and Beyond

Our models are fine-tuned for B2B customer lifecycles, capturing campaign performance analytics from initial engagement onward.

Real-Time Engagement Metrics

See which people and accounts are trending in each stage of the buyer journey.

Segment the Journey

Your target accounts are unique to your business. Use dynamic filters to see what matters most.

Turn Insights into Campaign Performance Outcomes

Want to see how our Head of Marketing uses CaliberMind to make decisions? Camela Thompson walks through visualizing which campaigns perform best with target audiences.

 
Not your mentor's analytics platform

Why It Works

You need actionable marketing insights that the other marketing leaders and the C-Suite trust.

Old marketing attribution systems just bolt onto your CRM or marketing automation platform and analyze the data in your database as-is. The unspoken assumption is that your CRM is in great shape. But is it?

CaliberMind connects to all your key marketing systems and works with you to identify your data’s weak points. Our 5-Star customer success team will suggest best practices to clean your data and keep it pristine so you can focus on what matters:

Producing more pipeline and revenue faster.
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Seeing Is Believing

We get it. CaliberMind sounds too good to be true (especially after *someone* overpromised and underdelivered). We’re happy to show you the platform in action and encourage you to check out our G2 reviews.