Our dedicated data warehouse delivers the plug-and-play flexibility you need to add and remove applications from your RevTech stack without blowing up your attribution reporting.
You need actionable marketing insights and Do-It-Yourself marketing attribution systems aren’t cutting it.
DIY attribution bolts onto your CRM and marketing automation platform to analyze the data in your database, as-is. The unspoken assumption is that your data is in great shape. But is it?
CaliberMind connects with your RevTech stack and works with you to identify your data’s weak points. And when the job is just too big (and complex) to tackle on your own – CaliberMind offers data transformation packages to get your data ready for peak performance.
For many years, B2C companies have been using Customer Data Platforms and Data Warehouses to gather data from all their systems and arrange it by individual customers. They know creating a timeline of a customer’s interactions with the company unlocks the insights they need. They understand which strategies are effective at each stage of the buyers journey.
CaliberMind goes beyond that, bringing together all those interactions for each account – including lead object data – so that no important details are missed.
Check out our guide to learn the most common mistakes to avoid, what models answer which questions, and get a comprehensive checklist of features you should expect from a vendor.
We get it. A Marketing Decision Engine sounds too good to be true. We’re happy to show you the engine in action and encourage you to check out our G2 reviews.