Regardless of market conditions or budget restrictions, marketing’s directive doesn’t change:
Do more with less.
The CaliberMind Platform is the engine that connects all of your data, organizes it, and then puts brand interactions on a timeline so your next steps are clearer and your decisions can make a bigger impact.
Executives want to know for every dollar that goes into marketing, how many dollars come out. But B2B buyers don’t convert into a sale after a single touch. It takes a team and many touch points to close a deal.
CaliberMind is a marketing analytics platform that looks at every sales and marketing touchpoint so you can focus on what works and stop wasting time defending your marketing investment.
B2C companies have used Customer Data Platforms (CDPs) for years as a way to pull data from all their systems and organize it – by person – into a timeline of interactions with their brand. This makes it much easier to see what kind of tactics work at each stage of the buyer journey.
CaliberMind takes it a step further and unifies those touch points at the account level, pulling in lead data (by default) so you don’t miss a thing.
As privacy laws get more stringent and third-party data goes away, the companies that make the most of their first-party data in B2B or B2C will be the market leaders.
Do you want access to advanced reporting like multi-touch attribution, but you’re too worried about your data to move forward? CaliberMind offers data transformation packages meant to get your data at peak performance – so you layer on advanced analytics and get real results – within three months at a reduced price point.
We start by connecting all the systems storing customer activity data across your technology stack. CaliberMind has a built-in data warehouse that is purpose-built for B2B. We create a “golden” record for each person and company that reaches across your systems so a comprehensive, unified timeline of activities can be used in reporting models.
The activity timeline includes activities captured by marketing, sales, partner, and product teams.
We know how B2B marketers need to use customer activity data, so unlike DIY solutions, we set up your data according to common uses cases.
We can even push that clean data back to your CRM.
We get it. A Marketing Decision Engine sounds too good to be true. We’re happy to show you the engine in action and encourage you to check out our G2 reviews.