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The B2b Customer Data Platform

Better Data = Better Outcomes

Regardless of market conditions or budget restrictions, marketing’s directive doesn’t change: 

Do more with less.

The CaliberMind Platform is the engine that connects all of your data, organizes it, and then puts brand interactions on a timeline so your next steps are clearer and your decisions can make a bigger impact.

CaliberMind Platform
Amplify Your Impact

The Common Culprits

Disconnected Systems

CaliberMind connects all of your data and cleans it as you go so you can get the data you need in minutes - not days.

Bad or Stale Data

We connect leads and contacts to accounts and connect the activity you’re tracking to a unified timeline so you don’t have to worry about “correct” data entry.

Technical Debt

CaliberMind was made to help you get your data in great shape and keep it that way so you can start getting value on day one.

Zelis Quote

Scale What Works & Stop Waste

Executives want to know for every dollar that goes into marketing, how many dollars come out. But B2B buyers don’t convert into a sale after a single touch. It takes a team and many touch points to close a deal. 

CaliberMind is a marketing analytics platform that looks at every sales and marketing touchpoint so you can focus on what works and stop wasting time defending your marketing investment.

What's a "CDP"?

B2C companies have used Customer Data Platforms (CDPs) for years as a way to pull data from all their systems and organize it – by person – into a timeline of interactions with their brand. This makes it much easier to see what kind of tactics work at each stage of the buyer journey.

CaliberMind takes it a step further and unifies those touch points at the account level, pulling in lead data (by default) so you don’t miss a thing.

As privacy laws get more stringent and third-party data goes away, the companies that make the most of their first-party data in B2B or B2C will be the market leaders.

brand interaction timeline
Why CaliberMind?

A Better Path to Great Insights

Purpose-Built for B2B

We understand B2B marketing. All our analytic modules are built back from key questions marketers need to answer to drive performance.

Clean-Your-Data-As-We-Go Approach

Everybody’s data is a mess. That’s why we include data cleansing and scrubbing as part of our solution, so that your data gets cleaner as we go.

A Best-In-Class Customer Success Team

Our clients give rave reviews to our implementation teams, who have extensive revenue operations experience themselves.

Our Flexibility

We understand that change is hard, so we ensure our system can flex to your tech stack and can grow with you as you change systems over time.

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Got Data Problems?

De-risk Your Analytics Investment

Do you want access to advanced reporting like multi-touch attribution, but you’re too worried about your data to move forward? CaliberMind offers data transformation packages meant to get your data at peak performance – so you layer on advanced analytics and get real results – within three months at a reduced price point.

CaliberMind Platform

How It Works

We start by connecting all the systems storing customer activity data across your technology stack. CaliberMind has a built-in data warehouse that is purpose-built for B2B. We create a “golden” record for each person and company that reaches across your systems so a comprehensive, unified timeline of activities can be used in reporting models.

The activity timeline includes activities captured by marketing, sales, partner, and product teams. 

We know how B2B marketers need to use customer activity data, so unlike DIY solutions, we set up your data according to common uses cases.

We can even push that clean data back to your CRM.

Seeing is believing

We get it. A Marketing Decision Engine sounds too good to be true. We’re happy to show you the engine in action and encourage you to check out our G2 reviews.