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DATA ENGINE: TRANSFORM YOUR DATA

Your Data Sources Unified

The average marketing technology stack has over two dozen applications. Creating a coherent view of data from multiple, disparate systems is easier said than done. What if we told you CaliberMind does the dirty work for you while helping you profile and elevate your hottest prospects to sales?

Smart Workflows by Popularity

Scale What Works & Stop Waste

Executives want to know for every dollar that goes into marketing, how many dollars come out. But B2B buyers don’t convert into a sale after a single touch. It takes a team and many touch points to close a deal. 

CaliberMind is a marketing analytics platform that looks at every sales and marketing touchpoint so you can focus on what works and stop wasting time defending your marketing investment.

Zelis Quote
WORK SMARTER, NOT HARDER

Make the Most Out of Your Data

A Single Source of Data Truth

Having a single source of account and contact data can improve the scope of your data models, increase the “known” value of marketing contribution, and make segmentation easier. The best part is you don’t need to change your existing workflows and enforce data hygiene.

Sharing is Caring

Now that you’ve got a pristine data environment, why not clean up your tech stack? With CaliberMind Flows, you can merge records, delete duplicates, push normalized information, and event write custom tables to your MAP, CRM, business intelligence tools, and more.

Escalate to the Right Person at the Right Time

By now you’ve heard we can look across all people at an account and link them to actions and intent. Did you know we can route those insights back into your CRM so your sales team can act while the iron is hot? We can even route data to your marketing automation platform to make campaign targeting more effective.

Garbage In, Wisdom Out

It’s one thing to tap into an information source and dump data as-is into tables. Making all of those tables speak the same language is where the magic happens. CaliberMind is more than a data warehouse. We normalize, deduplicate, and unify your data so you can stay focused on business-critical insights.

Automate Your Workflows

One of the dirtiest phrases in operations is “data hygiene.” It’s a necessary evil we all love to hate because of the herculean effort required to get anything done. What if we told you CaliberMind does the dirty work for you while helping you profile and elevate your hottest prospects to sales?

Lead to Account Matching Solved

Having person records live in multiple tables makes reporting complicated, particularly when they don’t link to an entity table. Whether you want to automatically convert leads into contacts or let your team decide which linked leads to convert, we’ve got you covered.

G2 2022

What Our Customers Say

5/5

"Attribution, ABM in a fantastic Customer Data Platform (CDP)"

Calibermind is allowing us to take our marketing data and analytics to new levels that are leading to our industry.

5/5

"The best of both worlds, ABM and Marketing attribution meet martech stack and data lakes"

Caliber Mind is the glue that keeps all data together across a multitude of systems in the stack.

5/5

"CaliberMind - ABM and Data Warehousing All in One"

CaliberMind allows you to develop actionable marketing insights that will fuel your marketing and sales funnel and drive revenue growth.

Why It Works

You need actionable marketing insights that the other marketing leaders and the C-Suite trust.

Old marketing attribution systems just bolt onto your CRM or marketing automation platform and analyze the data in your database as-is. The unspoken assumption is that your CRM is in great shape. But is it?

CaliberMind connects to all your key marketing systems and works with you to identify your data’s weak points. Our 5-Star customer success team will suggest best practices to clean your data and keep it pristine so you can focus on what matters:

Producing more pipeline and revenue faster.

DATA IN THE NEW AGE OF B2B MARKETING

The Dirty Secrets of Dirty Data

Dive into our expert marketing guide as we look at marketing’s rising “data debt”, how to identify bad data, getting your data cleaned, and putting it to work.

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Seeing Is Believing

We get it. CaliberMind sounds too good to be true (especially after *someone* overpromised and underdelivered). We’re happy to show you the platform in action and encourage you to check out our G2 reviews.