Many people believe that all digital activities can be easily tracked, but that’s not always true. CaliberMind Web Tracking enhances your understanding of web traffic, allowing you to understand how your website optimization efforts impact pipeline and revenue.
You need actionable marketing insights and Do-It-Yourself marketing attribution systems aren’t cutting it.
DIY attribution bolts onto your CRM and marketing automation platform to analyze the data in your database, as-is. The unspoken assumption is that your data is in great shape. But is it?
CaliberMind connects with your RevTech stack and works with you to identify your data’s weak points. And when the job is just too big (and complex) to tackle on your own – CaliberMind offers data transformation packages to get your data ready for peak performance.
Using Analytics.js, CaliberMind captures where your visitors came from and backfill historical information.
You can leverage CaliberMind to stitch enrichment data to IP addresses and figure out which companies are researching your brand. That’s smarter targeting.
Your sales and executive teams have strong opinions about personas. Validate their suspicions, uncover truths no one expected, and take your pipeline generation to the next level.
Imagine what you could do with your website if you knew which personas interacted with your brand and at which point in the buyer journey.
Between privacy-first design and new legislation, it’s harder than ever to collect user data legally. That’s why your team has nailed the art form of convincing prospects to pass over their information in exchange for value and the promise you’ll use their data ethically. Take that hard-earned data to the next level and develop a better content strategy in the process.
We get it. A Marketing Decision Engine sounds too good to be true. We’re happy to show you the engine in action and encourage you to check out our G2 reviews.
CaliberMind was made to help B2B marketers make sense of their data so they can make decisions with confidence and scale faster.
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