DIY B2B Attribution: The Crux of Attribution Is the Event Timeline
Attribution is #complicated, and what makes it so difficult is organizing data in a sequential manner so that it can be analyzed. This difficult task may seem daunting, but once perfected, it unlocks several meaningful insights about your customer journey – not just how much “credit” a campaign should get.
DIY B2B Attribution: When to Connect Tools & How
We’ve had many conversations around requirements gathering and how you need to set attribution up differently based on what you’re trying to do. We’ve also explored data hygiene and best practices. The next stage involves discussing where we need to pull data from and where we’ll be pushing it. Misha Salkinder, Director of Customer Data Strategy, at CaliberMind, shares his insights on data connectivity in multi-touch attribution for B2B.
5 Pitfalls & Fixes for B2B Attribution Adoption
Camela Thompson, Go-To-Market Maven at CaliberMind, discusses why B2B attribution adoption is a challenge and how to fix this problem.
DIY Attribution: 6 Data Hygiene Basics
Andrew Sawusch, Head of Customer Operations & Onboarding, at CaliberMind, shares his insights on what needs to be done prior to implementing attribution, the concept of the virtual campaign, and some best practices when it comes to UTM parameters.
DIY Attribution & The Importance of Gathering Requirements
Nic Zangre, VP of Customer Success & RevOps at CaliberMind, joins our host, Camela Thompson for this conversation on DIY Attribution. Nic shares his insights on why it’s critical for people to slow down and ask why, how those reasons change how we think about implementing attribution, and the instances where machine learning might not be the right answer and where it does fit really well.
When You Hear ‘We Need Attribution,’ Always Ask WHY
Misha Salkinder, CaliberMind’s Director of Customer Data Strategy discusses the tools of the trade, including the pros and cons of each of your options. He also outlines the level of expertise and the time commitment that goes into attribution.
Tools and Tips for Building Your Own Attribution Model
Misha Salkinder, CaliberMind’s Director of Customer Data Strategy discusses the tools of the trade, including the pros and cons of each of your options. He also outlines the level of expertise and the time commitment that goes into attribution.
Red Flags That You Need Better Attribution
Multi-touch attribution estimates which campaign channels are driving pipeline and bookings. It’s not easy, but there’s a reason companies go to the effort.
5 Signs Your Company Is Ready for B2B Attribution
Multi-touch attribution estimates which campaign channels are driving pipeline and bookings. It’s not easy, but there’s a reason companies go to the effort.
6 Reasons Everyone Loves to Hate Attribution
“Attribution” has become one of the most cringe-inducing terms in B2B marketing. People have been burned or distracted by the influencer camp bashing all things data. Unfortunately, it’s to our detriment. Let’s explore how we got here and what we can do to fix it.
Which Marketing Attribution Model Should I Use?
To choose the right attribution model, you must understand which question you, your boss, or your company are trying to answer. In this article, we’ll give examples of when a specific model makes sense and when it doesn’t. But first, we need to talk about attribution as a philosophy.
2023 B2B Attribution Buying Guide
We’ve watched CEOs fire talented Marketing executives because they couldn’t prove their impact. Once in an organization that was smashing its revenue records during the outset of a global pandemic. Why? The executive team didn’t want to hear how hard it is to tie data together in Marketing – and didn’t want to spend the […]
