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From DIY to ROI: Measuring the Impact of Your Custom Attribution Model 

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Just as engineers fine-tune their tools to ensure accuracy and reliability, marketers must calibrate their event scoring to avoid biases. Unchecked biases are like misalignments in a delicate apparatus, leading to inaccurate readings and misguided strategies. Diligently adjusting event scoring to account for these biases ensures you gather data-driven insights that accurately reflect the nuanced dynamics of customer interactions. Precision in your marketing strategies will allow you to navigate the B2B landscape with greater confidence and clarity.

The Gold Standard for KPIs in B2B SaaS Marketing

Thumbnail with headshot of Zee Jeremic introducing podcast and article entitled The Gold Standard for KPIs in B2B SaaS Marketing

Zee Jeremic, CEO of MASS Engines, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Zee and Camela share what they’ve seen work in SaaS companies at different stages and why people use the term “vanity metrics” to describe many marketing metrics.

B2B Attribution Will Never Be Right (& That’s OK)

Thumbnail with headshot of Zee Jeremic introducing podcast and article entitled B2B Attribution Will Never Be Right (& That's OK)

Zee Jeremic, CEO of MASS Engines, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Zee and Camela discuss their observations about why multi-touch attribution fails so often and why how it’s positioned and used is vital to its success.

Any Creative Professional Can Embrace Data (Here’s How) 

Thumbnail with headshot of Zee Jeremic introducing podcast and article entitled Is Any Creative Professional Can Embrace Data (Here's How)

Zee Jeremic, CEO of MASS Engines, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Zee shares a crawl-walk-run approach to familiarizing yourself with core metrics and why analytics isn’t just for analysts.

DIY B2B Attribution: The Crux of Attribution Is the Event Timeline

Attribution is #complicated, and what makes it so difficult is organizing data in a sequential manner so that it can be analyzed. This difficult task may seem daunting, but once perfected, it unlocks several meaningful insights about your customer journey – not just how much “credit” a campaign should get.

DIY B2B Attribution: When to Connect Tools & How

We’ve had many conversations around requirements gathering and how you need to set attribution up differently based on what you’re trying to do. We’ve also explored data hygiene and best practices. The next stage involves discussing where we need to pull data from and where we’ll be pushing it. Misha Salkinder, Director of Customer Data Strategy, at CaliberMind, shares his insights on data connectivity in multi-touch attribution for B2B.

DIY Attribution: 6 Data Hygiene Basics

Andrew Sawusch, Head of Customer Operations & Onboarding, at CaliberMind, shares his insights on what needs to be done prior to implementing attribution, the concept of the virtual campaign, and some best practices when it comes to UTM parameters.

DIY Attribution & The Importance of Gathering Requirements

Nic Zangre, VP of Customer Success & RevOps at CaliberMind, joins our host, Camela Thompson for this conversation on DIY Attribution. Nic shares his insights on why it’s critical for people to slow down and ask why, how those reasons change how we think about implementing attribution, and the instances where machine learning might not be the right answer and where it does fit really well.

When You Hear ‘We Need Attribution,’ Always Ask WHY

Misha Salkinder, CaliberMind’s Director of Customer Data Strategy discusses the tools of the trade, including the pros and cons of each of your options. He also outlines the level of expertise and the time commitment that goes into attribution.

Tools and Tips for Building Your Own Attribution Model

Misha Salkinder, CaliberMind’s Director of Customer Data Strategy discusses the tools of the trade, including the pros and cons of each of your options. He also outlines the level of expertise and the time commitment that goes into attribution.