Negotiating Executive Expectations

Mark Raffan, Head of Training & Sales at Negotiations Ninja™ joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Mark shares insights on the core components of successful negotiations and teases out real-life scenarios for negotiations with the executive team. Mark’s background isn’t in marketing, but rather in sales and procurement. […]

How to Hire & Keep Marketing Operations

How to Hire and Keep MOPs

Marketing Operations Hiring Practices  Hiring for marketing operations is one of the hardest things a company can do right now. And with such a nebulous job description, it’s hard to know what the marketing operations profession really is. Add in a varied team structure, and things are even more confusing. But it doesn’t have to […]

Entrepreneurship & Pivoting to a New Career Journey

Matt Volm

The Winding Career Journey Not all companies are created by people in bustling cities, surrounded by entrepreneurs and businessmen. Some are started by people born and raised in small towns, like Matt Volm. Matt is the Co-Founder and CEO of Funnel IQ and Co-Founder of RevOps Co-op, a community for revenue operations professionals. Funnel IQ […]

Do Marketing Operations Professionals Need an Online Brand?

Helen Abramova

What Is a “Brand”? Helen pointed out that how the internet thinks of influencers and how marketers think of a brand are two very different things. “First of all, I want to clarify that a personal brand is very different from its original meaning. Whenever we are talking about a brand, I want to pause […]

Nailing the Basics of Marketing Operations

Tim Fitzpatrick

Including Marketing Operations in the Conversation Tim Fitzpatrick is a Marketing Coach and Consultant at Rialto Marketing. Tim fell into marketing by joining a company his father started, and soon after, he fell in love with marketing. He then took a detour into real estate before coming back and starting his own firm.

Scrappy, Nonviolent Marketing

Colt Briner

Emotional vs. Rational Buying Colt is the Founder and Marketing Consultant at Scrappy AF Marketing–an agency specializing in creating market disruption for startups. From messaging and strategy to operating with a small budget, Colt helps small businesses make a big impact with less.

Empathy in the Workplace: A More Human Approach to Leadership

Lori Christiansen

Workforce Flexibility & The Great Resignation Lori is the Vice President of Marketing at Motus, a reimbursement software company focusing on vehicles and other employee assets necessary for completing their jobs. Motus is a work anywhere company, so working remotely is nothing new for Lori. But the ways in which COVID has reshaped the remote […]

Remote Work Life: It’s Time to Accept the New Normal

Lauren Kennedy

Remote Work Life vs. In-Office Lauren is the founder and “Chief Marketing Nerd” at Coastal Consulting, a marketing automation agency that focuses on HubSpot and Salesforce integration solutions. Being in the consulting space, Lauren was an early advocate (pre-COVID) of the remote, work-from-home culture. At the start of this chat, she shared how remote work […]

Want Inspiration? Start a Passion Project

Brett McGrath

What Do Passion Projects Have to Do With Marketing? Brett is a career B2B marketer and has worked for companies of all stages and sizes. He loves connecting with customers, solving their problems, and leveraging content–in other words, he enjoys his job! Brett joined as employee number two at The Juice, a content curation platform […]

Navigating Parenthood & A Career

Denisse Soker

Balancing Being a New Parent & A Career Over the past seven years, Denisse has focused on B2B digital marketing in the technology sector. In the past few years, Denisse has become a proud parent and has faced new scrutiny in the workplace, particularly during the interview process. Whether you’re a parent or not, her […]