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A Salesforce Administrator’s Guide to Campaign Setup

Salesforce Administrator's Guide to Campaign Setup Playbook

How to set up your Salesforce campaigns for maximum reporting visibility Welcome to our Salesforce campaign setup guide! While there are many ways to accomplish anything in Salesforce, we’ve made these recommendations based on many years of experience and our knowledge of how attribution solutions process data. We also have some core principles that we’ll […]

What Exactly Is Account Based Marketing?

Revenue Marketing Report What Exactly Is Account Based Marketing

Jeff Loeb, Fractional CMO at Chief Outsiders shares his definition of account based marketing (ABM), the variations of ABM, and why cross-functional alignment is a non-negotiable with this strategy.

Align Your Data Reviews with Strategy

Revenue Marketing Report CaliberMind Podcast Align Your Data Reviews with Strategy

Ian Michels, Sr. Technical Account Manager at Adobe shares common faux pas in marketing data presentations and how to catch the attention of your CEO in a good way.

The Definitive Guide to Multi-Touch Attribution

GET THE GUIDE “We’ve tried multi-touch attribution, and it doesn’t work.”  We’ve talked to a lot of people about marketing analytics. Many are frustrated by the promises made by marketing attribution platforms that fell short of expectations. Despite all of the data at our fingertips, many companies still struggle with telling a coherent story about their marketing […]

State of B2B Customer Data Platforms (CDP) in 2024

2024 was the year when Customer Data Platforms (CDPs) finally arrived in B2B after providing tremendous value in B2C for several years. Since then, B2B customer data platforms have exploded. The CDP Institute’s research indicates that 30% of B2B marketers have CDP deployment underway or complete. B2Bs have significantly longer and more complex sales cycles […]

Incorporating AI into B2B Workflows

Eric Westerkamp, CEO at CaliberMind, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Eric shares ways every company can incorporate AI into their day-to-day workflows and why simpler methods sometimes are the better alternative.

Eric Westerkamp, CEO at CaliberMind, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Eric shares ways every company can incorporate AI into their day-to-day workflows and why simpler methods sometimes are the better alternative.