6 Reasons Everyone Loves to Hate Attribution
“Attribution” has become one of the most cringe-inducing terms in B2B marketing. People have been burned or distracted by the influencer camp bashing all things data. Unfortunately, it’s to our detriment. Let’s explore how we got here and what we can do to fix it.
Board Reporting Foundations: Data Storytelling Strategy
Learn from Camela Thompson, VP of Marketing at CaliberMind, as she discusses how to effectively approach presenting data to the board using proven negotiation tactics and a storytelling lens.
Why Some Marketers Run From Data & What’s Next?
Alan Morte, President at Three Ventures, shares his insights on why some are advocating for a return to gut-driven decision-making, why smaller organizations don’t need CDPs, the options available for those lacking analytical skills internally, and the one analytical-related skill he recommends all marketers master.
First-Party Data, Community Building, & Other Stuff
Jessie Lizak, CMO at BDEX, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jessie shares her insights on how to build a first-party database, how to treat the data we earn, and how often she uses email marketing.
Why Marketers Can’t Ignore the Data Problem
Sean Daily, Serial Entrepreneur at shares his insights on his path in B2B marketing, the thing B2B marketers are getting wrong, and why digital advertising isn’t dead.
How to Get Wider Visibility Across Your Funnel
If you build it, they will come. The truth is, you can build it and they might come, but to keep them coming and get a bead on where they’re coming from, you need to widen the visibility across your funnel. Certain tactics, implemented and reviewed on an ongoing basis, allow you to broaden that […]
The Dirt Your Data is Hiding – Spot the Dirty Secrets
You want to talk about exponential growth areas? Let’s talk data. Everyone wants in on this conversation and they toss out terms like Big Data, data integration or data maximization. The problem is that most of the people doing the talking haven’t got a clue what they are asking for. This isn’t all bad because […]
Measuring Marketing: Finding Balance Between Art & Science
Tim Parkin, Global Marketing Advisor & Consultant and President of Parkin Consulting, shares his insights on the extremes he’s seeing in terms of measuring marketing performance, why 100% art and 100% science don’t work, and how marketers can create more balance in measuring performance.
Soapbox Session: Marketing Shortcuts or Missteps?
Drew Smith, Founder & CEO at Attributa shares his top buzzword for operations consultants, how the Next Best Step differs from the Golden Path along with his insights on other triggering phrases in this space
Attribution Reporting: How to Measure Marketing’s Contribution to Revenue
Having trouble measuring marketing’s contribution to revenue? Listen in as Zee Jeremic, CEO of Mass Engines, and Nic Zangre, VP of Customer Success & Revenue Operations at CaliberMind, discuss how to connect campaigns to pipeline so you can confidently answer questions about the revenue impact of marketing campaigns. https://www.youtube.com/watch?v=NbmBSGuLfic
What Not To Do When Building B2B Funnels and How to Fix Issues
GET THE EBOOK Learn from four revenue operations experts how you can avoid the most common mistakes with b2b funnel buildouts and advice on how to tackle what’s happening in your own org. Topics covered: Best practices to follow before implement a funnel Benefits of using object history tracking in your CRM for funnel stages Custom objects […]
Why Marketing Data (Still) Matters in an Economic Downturn
We’ve seen two extremes: people who think it’s possible to measure and analyze everything in marketing and people who think gut is good enough. We’ll debate why gut just isn’t good enough when it comes to marketing analytics.