The Age of ChatGPT Isn’t Here Yet
Ryan Ruud, Founder, and CEO at Lake One, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Ryan shares his insights on how tech broke marketing, the positives of using technology like ChatGPT, and the legwork we should do before leveraging ChatGPT.
Why Every B2B Marketer Needs the Outrageous Offer
Dave Valentine, Serial Entrepreneur and Business Owner of companies mostly in the marketing space, shares his insights on how buyer behavior has evolved, a framework that people should use to think through their outrageous offer, and the online resources people should check out.
What B2B Can Learn from B2C
Valentin Radu, CEO of Omniconvert, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Valentin shares his insights on what he’s seeing from his side of the business world, how to make the decision of who is your ideal target as a data-driven leader, and how the post-sale cycle is changing with an emphasis on increasing the customer lifetime value.
How to Prove B2B Marketing ROI
A tactical guide for senior marketing leaders on how to address the gap between the CEO’s expectations and the reality of how complex b2b sales and marketing cycles work when it comes to reporting on marketing ROI. Discover what makes understanding marketing ROI so hard, how to educate internally, and how to report on key goals.
Is ChatGPT the Future of B2B Marketing?
Tycho Luijten, Founder of Dapper, a Growth Agency, shares insights into why it’s important to try out ChatGPT, what works and what doesn’t in generative AI, and what happens in B2C marketing that he would like to see happen more often in B2B.
Why Everyone Needs to Care About the Company Pitch
Brendan Dell, a freelancer, author & public speaker, shares his insights on how the right pitch can influence an organization, how to find the perfect buyer, and what marketers should focus on to grab the attention of their audience.
The B2B CMO’s Guide to Unlocking the Funnel
A high-level how-to with a tactical guide for B2B CMOs to pass on to operations team, discover hidden pipeline, and teach them how to use funnel data for your own purposes, and even help you get more out of your operations team.
Marketing is the New Sales Team in B2B
Libby Covington, Partner at Craig Group, shares her insights on why B2B is slower to react to changes than B2C, the things Libby would reinforce in the brains of CEOs, and what adjustments marketing must make to be more involved in the buyer journey.
B2B Marketers: Do You Really Know Your Customer?
Andi Graham, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Andi shares her insights on the things that feed into determining a persona profile, why persona is so important in developing messaging that works, and the dangers of relying only on data in understanding your customers.
Personalization vs. Volume: The Marketer’s View
Colt Briner, Marketing Consultant, Keynote Speaker, Architect of Influence, Creativity Coach, and Founder of Scrappy AF Solutions, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Colt shares his insights on the new marketing strategy he is pioneering, an example of one of his most successful thought leadership campaigns, and why your company’s mission statement ought to tie back to the problems you are trying to address.
Fractional CMO: The What, Why & When
Leah Andrew, Co-Founder at Andrew Perry, shares her insights on how she found herself in the world of Fractional CMOs, what a Fractional CMO is, the responsibilities the title entails, and why a company would choose a fractional resource instead of upper marketing management.
Planning Your B2B Social Media Strategy
Chris Roche, CEO at Catalyst Consulting, shares his insights on emerging trends in social media marketing, recommendations for companies just starting to build a social presence, and the biggest missteps B2B brands make on social media.
