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The B2B CMO’s Guide to Unlocking the Funnel

B2B CMO Funnel Guide

A high-level how-to with a tactical guide for B2B CMOs to pass on to operations team, discover hidden pipeline, and teach them how to use funnel data for your own purposes, and even help you get more out of your operations team.

How to Prove B2B Marketing ROI

How to Prove B2B Marketing ROI

A tactical guide for senior marketing leaders on how to address the gap between the CEO’s expectations and the reality of how complex b2b sales and marketing cycles work when it comes to reporting on marketing ROI. Discover what makes understanding marketing ROI so hard, how to educate internally, and how to report on key goals.

What is a B2B Marketing Funnel & Why Do We Use Them?

B2B Marketing Funnel Graphic

If you work for a business-to-business (B2B) company, odds are you’ve heard of the term “funnel” in reference to sales and marketing activity. If you aren’t familiar with the ins and outs of funnels, we’ve broken it down for you.

Playbook: Demand Generation Funnel

Demand Gen Funnel

Why You Should Use Demand Generation Funnels Demand Generation funnel reports can help B2B organizations measure the impact of certain demand generation activities. They are also helpful if you suspect there’s a sticking point in handoffs between marketing and sales. But there’s a problem with the traditional configuration for funnels that start with contact and […]

Playbook: Account-Based Marketing Funnel

ABM Funnel

Why Do Account-Based Marketing & Use Funnels? Account-based marketing (ABM) funnels are a strategic approach for B2B marketers to target specific high-value accounts, rather than a broad audience. By personalizing marketing efforts, ABM drives higher ROI, shortens sales cycles, and creates a closer alignment between marketing and sales teams. ABM funnels prioritize efficiency and focus […]

What Every B2B Website Gets Wrong

What Every B2B Website Gets Wrong

Jordan Koene, Co-Founder and CEO of Previsible, shares his view on why so many companies have their priorities backwards when it comes to marketing and their digital presence.

The Third-Party Cookiepocalype is Here, Now What?

Thumbnail with dark background and Rand Fishkin headshot, introducing article and podcast entitled "The Third-Party Cookiepocalype is Here, Now What?"

Rand Fishkin, Co-Founder & CEO of SparkToro, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Rand shares why he doesn’t feel the end of third-party cookies will meaningfully impact marketers and got into a debate about the utility of attribution with Camela.

What  B2B Websites Get Wrong

dark thumbnail image with headshot of Andy Crestodina introducing podcast and article entitled "What B2B Websites Get Wrong"

Andy Crestodina, Co-Founder & CMO of Orbit Media, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Andy shares common missteps he sees in B2B websites and how to avoid them.

How to Effectively Use AI for Content Generation in B2B

dark thumbnail image with headshot of Andy Crestodina introducing podcast and article entitled "How to Effectively Use AI for Content Generation in B2B"

Andy Crestodina, Co-Founder & CMO of Orbit Media, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Andy shares how to use AI for content marketing in B2B.

Your Website Matters. Invest in It.

dark thumbnail image with headshot of Andy Crestodina introducing podcast and article entitled "Your Website Matters. Invest in It."

Andy Crestodina, Co-Founder & CMO of Orbit Media, shares the most common missteps by founders and marketers regarding websites – and which marketing task you should prioritize monthly.