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The Third-Party Cookiepocalype is Here, Now What?

Thumbnail with dark background and Rand Fishkin headshot, introducing article and podcast entitled "The Third-Party Cookiepocalype is Here, Now What?"

Rand Fishkin, Co-Founder & CEO of SparkToro, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Rand shares why he doesn’t feel the end of third-party cookies will meaningfully impact marketers and got into a debate about the utility of attribution with Camela.

What  B2B Websites Get Wrong

dark thumbnail image with headshot of Andy Crestodina introducing podcast and article entitled "What B2B Websites Get Wrong"

Andy Crestodina, Co-Founder & CMO of Orbit Media, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Andy shares common missteps he sees in B2B websites and how to avoid them.

How to Effectively Use AI for Content Generation in B2B

dark thumbnail image with headshot of Andy Crestodina introducing podcast and article entitled "How to Effectively Use AI for Content Generation in B2B"

Andy Crestodina, Co-Founder & CMO of Orbit Media, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Andy shares how to use AI for content marketing in B2B.

Your Website Matters. Invest in It.

dark thumbnail image with headshot of Andy Crestodina introducing podcast and article entitled "Your Website Matters. Invest in It."

Andy Crestodina, Co-Founder & CMO of Orbit Media, shares the most common missteps by founders and marketers regarding websites – and which marketing task you should prioritize monthly.

Is B2B Email Prospecting Dead?

Thumbnail with headshot of Jesse Ouellette introducing podcast and article entitled Is B2B Email Prospecting Dead?

Jesse Ouellette, Founder of LeadMagic, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Jesse and Camela talk about use cases that still are a fit for cold email and how to do it without risking your domain deliverability.

How To Navigate the New Email Sending Rules in B2B

Thumbnail with headshot of Jesse Ouellette introducing podcast and article entitled How To Navigate the New Email Sending Rules

Jesse Ouellette, Founder of LeadMagic, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Jesse shares what he knows about navigating Google’s email sender policy and what B2B businesses should do to protect their primary domain.

Why You Need to Worry About Email Deliverability

Thumbnail with headshot of Jesse Ouellette introducing podcast and article entitled Why You Need to Worry About Email Deliverability

Jesse Ouellette, Founder of LeadMagic, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jesse shares his perspective on the new Gmail sending policies and how they will impact B2B businesses. Spoiler alert: It’s not looking good for B2B cold prospecting.

The Age of ChatGPT Isn’t Here Yet

Ryan Ruud, Founder, and CEO at Lake One, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Ryan shares his insights on how tech broke marketing, the positives of using technology like ChatGPT, and the legwork we should do before leveraging ChatGPT.

Why Every B2B Marketer Needs the Outrageous Offer

Dave Valentine, Serial Entrepreneur and Business Owner of companies mostly in the marketing space, shares his insights on how buyer behavior has evolved, a framework that people should use to think through their outrageous offer, and the online resources people should check out.

What B2B Can Learn from B2C

Valentin Radu, CEO of Omniconvert, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Valentin shares his insights on what he’s seeing from his side of the business world, how to make the decision of who is your ideal target as a data-driven leader, and how the post-sale cycle is changing with an emphasis on increasing the customer lifetime value.

Is ChatGPT the Future of B2B Marketing?

What next for b2b marketing with Chat GPT

Tycho Luijten, Founder of Dapper, a Growth Agency, shares insights into why it’s important to try out ChatGPT, what works and what doesn’t in generative AI, and what happens in B2C marketing that he would like to see happen more often in B2B.

Why Everyone Needs to Care About the Company Pitch

Why Everyone Needs to Care About the Company Pitch

Brendan Dell, a freelancer, author & public speaker, shares his insights on how the right pitch can influence an organization, how to find the perfect buyer, and what marketers should focus on to grab the attention of their audience.