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What B2B Can Learn from B2C

Valentin Radu, CEO of Omniconvert, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Valentin shares his insights on what he’s seeing from his side of the business world, how to make the decision of who is your ideal target as a data-driven leader, and how the post-sale cycle is changing with an emphasis on increasing the customer lifetime value.

How to Prove B2B Marketing ROI

How to Prove B2B Marketing ROI

A tactical guide for senior marketing leaders on how to address the gap between the CEO’s expectations and the reality of how complex b2b sales and marketing cycles work when it comes to reporting on marketing ROI. Discover what makes understanding marketing ROI so hard, how to educate internally, and how to report on key goals.

Is ChatGPT the Future of B2B Marketing?

What next for b2b marketing with Chat GPT

Tycho Luijten, Founder of Dapper, a Growth Agency, shares insights into why it’s important to try out ChatGPT, what works and what doesn’t in generative AI, and what happens in B2C marketing that he would like to see happen more often in B2B.

Why Everyone Needs to Care About the Company Pitch

Why Everyone Needs to Care About the Company Pitch

Brendan Dell, a freelancer, author & public speaker, shares his insights on how the right pitch can influence an organization, how to find the perfect buyer, and what marketers should focus on to grab the attention of their audience.

The B2B CMO’s Guide to Unlocking the Funnel

B2B CMO Funnel Guide

A high-level how-to with a tactical guide for B2B CMOs to pass on to operations team, discover hidden pipeline, and teach them how to use funnel data for your own purposes, and even help you get more out of your operations team.

Marketing is the New Sales Team in B2B

Marketing is the New Sales Team in B2B

Libby Covington, Partner at Craig Group, shares her insights on why B2B is slower to react to changes than B2C, the things Libby would reinforce in the brains of CEOs, and what adjustments marketing must make to be more involved in the buyer journey.

B2B Marketers: Do You Really Know Your Customer?

Andi-Graham-BigSea Marketing-CaliberMind

Andi Graham, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Andi shares her insights on the things that feed into determining a persona profile, why persona is so important in developing messaging that works, and the dangers of relying only on data in understanding your customers.

Personalization vs. Volume: The Marketer’s View

Personalization vs. Volume: The Marketer’s View

Colt Briner, Marketing Consultant, Keynote Speaker, Architect of Influence, Creativity Coach, and Founder of Scrappy AF Solutions, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Colt shares his insights on the new marketing strategy he is pioneering, an example of one of his most successful thought leadership campaigns, and why your company’s mission statement ought to tie back to the problems you are trying to address.

Fractional CMO: The What, Why & When

Fractional CMO: The What, Why & When

Leah Andrew, Co-Founder at Andrew Perry, shares her insights on how she found herself in the world of Fractional CMOs, what a Fractional CMO is, the responsibilities the title entails, and why a company would choose a fractional resource instead of upper marketing management.

Planning Your B2B Social Media Strategy

Planning Your B2B Social Media Strategy with Chris Roche

Chris Roche, CEO at Catalyst Consulting, shares his insights on emerging trends in social media marketing, recommendations for companies just starting to build a social presence, and the biggest missteps B2B brands make on social media.

What Not To Do When Building B2B Funnels and How to Fix Issues

Event Image for Funnel Fiascos with RevOps

GET THE EBOOK Learn from four revenue operations experts how you can avoid the most common mistakes with b2b funnel buildouts and advice on how to tackle what’s happening in your own org.   Topics covered: Best practices to follow before implement a funnel Benefits of using object history tracking in your CRM for funnel stages Custom objects […]