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October 2022 CaliberMind Product Update

Funnels Mockup Dashboard

A New Product B2B Funnels Are Here!          The CaliberMind team has been busy creating configurable B2B Funnels and we’re announcing the launch next week. This new feature means you can create buyer journey stages specific to a segment of your target accounts, net new business, and/or expansion buyer journeys–and more. We’ve been using the tool […]

What is a B2B Marketing Funnel & Why Do We Use Them?

B2B Marketing Funnel Graphic

If you work for a business-to-business (B2B) company, odds are you’ve heard of the term “funnel” in reference to sales and marketing activity. If you aren’t familiar with the ins and outs of funnels, we’ve broken it down for you.

6 Things We Learned In 2021

2021 in review

Revenue attribution was a hot topic in 2021 with people falling somewhere on the spectrum between “hated it” and “love it.” The truth is more nuanced.

The Full Funnel: Dark, Gray & Transparent

The Full Dark Funnel

How do you stack up with the rest of the SaaS industry in this economic downturn? We surveyed 100+ companies to learn what’s mostly affecting business during these times. With results in hand, we invited Siva Rajamani, CEO and Co-Founder at Everstage, Camela Thompson, VP of Marketing at CaliberMind, and Robert Gammon, Practice Lead, Revenue […]

6 Things We Learned From 2020

What 2020 Taught Us

2020 has been… Well, it’s been a bit of a dumpster fire. We kicked the year off with Australia literally on fire and somehow managed to continue to spiral. Even the 2020 Word of the Year award didn’t go as expected. The Oxford English Dictionary selected dozens. Doomscrolling, blursday, quarantini, and covidiots all made the […]

Playbook: Account-Based Marketing Funnel

ABM Funnel

Determine How Accounts Flow Through the Marketing and Sales Funnel An Account-Based Marketing (ABM) Funnel report determines the impact and effectiveness of an organizations’ ABM efforts, and conversion rates at each stage of the ABM funnel. The funnel stages of the ABM funnel are: Why You’d Use This Funnel The ABM funnel is used to […]

Playbook: Demand Generation Funnel

Demand Gen Funnel

It’s All About Demand Gen Efficiency Demand generation funnel reports can help B2B organizations measure the impact of certain demand generation activities. They are also helpful if you suspect there’s a sticking point in handoffs between marketing and sales. But there’s a problem with the traditional configuration for funnels that start with contact and lead […]