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Thought Leadership Discussion
Thought Leadership Topic

Marketing ROI

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Building a Revenue-Driving ABM Engine: What Actually Works

MTA vs. MMM vs. Incrementality: Why Attribution, Media Mix Modeling, and Incrementality Serve Different Roles in B2B Marketing

What is an MQL in the ABM World and How Can You Use It for Better B2B Sales Insights?

Advanced B2B Attribution Modeling 301: Beyond the Basics

What is B2B Marketing Engagement and Why Does it Matter?

Rainbows, Unicorns, and the Lies an Attribution Vendor Tells

Navigating Bias in B2B Marketing Event Scoring 

Funnel Lab Fridays: Navigating Northstar Metrics for Marketing and Channel Activation

Data-Driven Marketing Unveiled: Top Insights & Obstacles for Expert Marketers

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Moving Beyond Vanity Metrics: Tie Ad Performance to Revenue

Which Half Are You Wasting

Which Half of Your Advertising Budget Are You Wasting?

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Insights to Actions: Utilizing the Effectiveness Measure

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