6 Reasons Everyone Loves to Hate Attribution

Red punching gloves, Article name: 7 Reasons Everyone Loves to Hate Attribution

“Attribution” has become one of the most cringe-inducing terms in B2B marketing. People have been burned or distracted by the influencer camp bashing all things data. Unfortunately, it’s to our detriment. Let’s explore how we got here and what we can do to fix it.

Why Some Marketers Run From Data & What’s Next?

Image with Alan Morte's headshot entitled Why Some Marketers Run From Data & What’s Next?

Alan Morte, President at Three Ventures, shares his insights on why some are advocating for a return to gut-driven decision-making, why smaller organizations don’t need CDPs, the options available for those lacking analytical skills internally, and the one analytical-related skill he recommends all marketers master.

The B2B CMO’s Guide to Unlocking the Funnel

A high-level how-to with a tactical guide for B2B CMOs to pass on to operations team, discover hidden pipeline, and teach them how to use funnel data for your own purposes, and even help you get more out of your operations team.

Board Reporting Foundations: Reading Charts

Board Reporting Foundations: Reading Charts

Marketers often struggle with preparing data and presentations for the C-Suite and the BoD. Join CaliberMind and Metadata as Camela Thompson, VP of Marketing at CaliberMind outlines the self-guided course on reporting to the board which ends in a Certification.

Marketing is the New Sales Team in B2B

Marketing is the New Sales Team in B2B

Libby Covington, Partner at Craig Group, shares her insights on why B2B is slower to react to changes than B2C, the things Libby would reinforce in the brains of CEOs, and what adjustments marketing must make to be more involved in the buyer journey.

Measuring Marketing: Finding Balance Between Art & Science

Measuring Marketing Performance: Finding the Balance Amidst the War Between Art & Science

Tim Parkin, Global Marketing Advisor & Consultant and President of Parkin Consulting, shares his insights on the extremes he’s seeing in terms of measuring marketing performance, why 100% art and 100% science don’t work, and how marketers can create more balance in measuring performance.

How a Focus on Your Customers Can Help You Hit Your 2023 Revenue Targets

How a Focus on Your Customers Can Help You Hit Your 2023 Revenue Targets

The unwelcome uncertainty of today’s economy has leaders providing this sensible guidance to their teams: “Do more with less.”  And no one understands better than the software industry that the best way to sustain productivity without adding headcount is through smart automation.  So, as we face a time of likely belt-tightening, watch this discussion among RevOps […]

Soapbox Session: Marketing Shortcuts or Missteps?

Marketing Short Cuts or Missteps? You Decide

Drew Smith, Founder & CEO at Attributa shares his top buzzword for operations consultants, how the Next Best Step differs from the Golden Path along with his insights on other triggering phrases in this space

Attribution Reporting: How to Measure Marketing’s Contribution to Revenue

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Having trouble measuring marketing’s contribution to revenue? Listen in as Zee Jeremic, CEO of Mass Engines, and Nic Zangre, VP of Customer Success & Revenue Operations at CaliberMind, discuss how to connect campaigns to pipeline so you can confidently answer questions about the revenue impact of marketing campaigns.  https://www.youtube.com/watch?v=NbmBSGuLfic

Do You Really Need a B2B Funnel?


Alisha Conlin, Co-Founder of Persuasion Experience, shares her insights on why the B2B funnel isn’t dead, how she nails the basics, and best practices for creating an irresistible offer.