Negotiating Executive Expectations

Mark Raffan, Head of Training & Sales at Negotiations Ninja™ joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Mark shares insights on the core components of successful negotiations and teases out real-life scenarios for negotiations with the executive team. Mark’s background isn’t in marketing, but rather in sales and procurement. […]

Trust is Everything in Analytics

Ryan Salazar, Director of Analytics at VTS, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Ryan shares his insights on why an overwhelming number of CEOs don’t trust CMOs, an analyst’s top responsibilities if they want their reports to be believed, and why shared attribution models between sales and marketing […]

Are You Over-Investing in MarTech?

Martech CaliberMind Zee Jeremic

Zee Jeremic is a Master Consultant and the CEO of Mass Engines and has amassed over 15 years of experience in marketing and sales automation. This topic is top of mind for a lot of people! As we analyze our budgets and figure out where to spend and where not to spend, it’s critical to […]

Building Trust in Marketing from the Ground Up

Building Trust in Marketing from the Ground Up

Christina del Villar, Founder and Chief Marketing Strategist at Christina Del Villar, LLC, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Christina shares how marketing can effectively build trust with senior executives, why marketing is known as the “arts & crafts department” and how this thinking can be reversed, and […]

Why Trust in Marketing Matters: A Sales Executive Viewpoint

Eric Scollard Revenue Marketing Report

Eric Scollard, Founder & President of Sales Strategies, LLC, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Eric shares the qualities a Chief Marketing Officer should have that build trust with other executives, what he looks for in an operations professional, and the factors that have created trust between him […]

B2B Marketing KPIs: 7 Strategies to Nail Reporting on Your Efforts

Marketing KPI Data Reporting

Success can mean different things to b2b marketers versus board members or the C-suite. As a marketing leader, you may believe that engagement is the most relevant metric, but that won’t matter to your board or CEO if your marketing efforts haven’t yielded tangible results.

Impacting Revenue with Data-Driven Marketing

Revenue Data Driven Marketing Revenue

The Transition to Revenue Marketing Drew is the Director of Revenue Operations with Directive Consulting, and he oversees Directive’s Revenue Operations practice that helps clients solve revenue, marketing, sales, and customer operations challenges.  Revenue operations gives people a competitive advantage when it comes to career growth. That advantage boils down to data literacy and understanding […]

The (Underrated) Importance of Measuring Marketing Objectives

Mark Ostrander

Mark’s career began in 2008, just as the financial crisis was coming in. He started at Forrester, as an Event Sales Rep calling event marketers trying to get them to go to all the events that they just had their budget cut for. Really, he jumped right into the sort of prospecting that SDRs do, […]

Proving Marketing ROI on In-Person Events

8 Ways to Get the Most Out of Your In Person Event

8 Ways to Get the Most Out of Your In-Person Events At the outset of the pandemic, we were so naively optimistic! Two weeks (four weeks MAX) of lock-down, and we’d be back in trade show mode in no time.   Ha!   We’re (finally) cautiously optimistic that in-person events will rejoin the marketing fold two years […]

B2B Digital Marketing Strategy: Impact of Privacy Laws and a Remote Workforce

Mike Maynard

Privacy Laws, Remote Work & Marketing After a Digital Transformation Mike runs a B2B marketing agency in the UK. His team focuses on offering “full-service” marketing solutions, emphasizing content development and distribution. Mike’s team knows that relying on a single channel isn’t realistic and that there are many rules and regulations meant to change how […]

The Art of Presenting Data

Bruce Bugbee

Soft Skills Matter Soft skills are essential, even for the more data-centric professionals. At the start of this chat, Bruce shared his views on some of the most common missteps data analysts make.