The Art of Presenting Data

Bruce Bugbee

Soft Skills Matter Soft skills are essential, even for the more data-centric professionals. At the start of this chat, Bruce shared his views on some of the most common missteps data analysts make.

6 Things We Learned In 2021

2021 in review

It’s a new year, which means It’s time to look back on 2021 and reflect–an annual CaliberMind tradition.   Despite some big bumps in the road, many industries have stabilized and several have thrived. The tech sector, in particular, has continued to perform at a surprising pace.   We think 2021 will be remembered as […]

6 Things We Learned From 2020

What 2020 Taught Us

2020 has been… Well, it’s been a bit of a dumpster fire. We kicked the year off with Australia literally on fire and somehow managed to continue to spiral. Even the 2020 Word of the Year award didn’t go as expected. The Oxford English Dictionary selected dozens. Doomscrolling, blursday, quarantini, and covidiots all made the […]

What’s Behind the Data Disconnect Between the C-Suite and Marketing?

lets talk about data

People throw out the term “data-driven” like it’s going out of style. As a business built around empowering marketers with analytics, we think making decisions with data is a great thing. Unfortunately, it doesn’t happen as often as you’d think.   Many people elect to make an informed decision over going with their gut. Data-driven […]

Uplevel Your Marketing ROI With The 80/20 Rule

Adam Smith

Experimentation: 80% of your time, 20% of your budget Digital marketing trends constantly evolve to keep pace with technology. What worked in April of last year may only be somewhat effective now. Digital marketers must make time to experiment with new techniques to discover what works today.

Announcing the New MasterOps Community

artboard

Back in the Day Remembering back when I was a marketing intern (before “Marketing Ops” or “Revenue Ops” existed), we had two big systems to manage:   Customer Relation Management (CRM) Marketing Automation Platform (MAP)   Somehow, I got put in charge to administer both and was promoted to a Marketing Specialist. I remember sending […]

Mastering Your Data Strategy to Support a Shared Revenue Goal

paul mckay

Sales and Marketing Move Toward a Common Goal: Revenue It was a new revenue-focused CMO joining the team that prompted Visier’s marketing team to reassess its KPIs. The logic plays out pretty simply: if what matters most to the business is revenue, what matters most to Sales is revenue. Since Marketing is a key player […]