Success can mean different things to b2b marketers versus board members or the C-suite. As a marketing leader, you may believe that engagement is the most relevant metric, but that won’t matter to your board or CEO if your marketing efforts haven’t yielded tangible results.
The Art of Being Superbold Fred’s career started as a copywriter at an ad agency in the 80s, before he co-founded 1-800-DENTIST. After spending 30 years there, he sold it about five years ago. In the time he was at the company, they spent about a half a billion dollars in advertising. That included television, […]
The Transition to Revenue Marketing Drew is the Director of Revenue Operations with Directive Consulting, and he oversees Directive’s Revenue Operations practice that helps clients solve revenue, marketing, sales, and customer operations challenges. Revenue operations gives people a competitive advantage when it comes to career growth. That advantage boils down to data literacy and understanding […]
Mark’s career began in 2008, just as the financial crisis was coming in. He started at Forrester, as an Event Sales Rep calling event marketers trying to get them to go to all the events that they just had their budget cut for. Really, he jumped right into the sort of prospecting that SDRs do, […]
The Winding Career Journey Not all companies are created by people in bustling cities, surrounded by entrepreneurs and businessmen. Some are started by people born and raised in small towns, like Matt Volm. Matt is the Co-Founder and CEO of Funnel IQ and Co-Founder of RevOps Co-op, a community for revenue operations professionals. Funnel IQ […]
“It’s expensive to only focus on one aspect of the buying cycle!” – Camela Thompson, VP of Marketing
Emotional vs. Rational Buying Colt is the Founder and Marketing Consultant at Scrappy AF Marketing–an agency specializing in creating market disruption for startups. From messaging and strategy to operating with a small budget, Colt helps small businesses make a big impact with less.
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8 Ways to Get the Most Out of Your In-Person Events At the outset of the pandemic, we were so naively optimistic! Two weeks (four weeks MAX) of lock-down, and we’d be back in trade show mode in no time. Ha! We’re (finally) cautiously optimistic that in-person events will rejoin the marketing fold two years […]
Privacy Laws, Remote Work & Marketing After a Digital Transformation Mike runs a B2B marketing agency in the UK. His team focuses on offering “full-service” marketing solutions, emphasizing content development and distribution. Mike’s team knows that relying on a single channel isn’t realistic and that there are many rules and regulations meant to change how […]