October 2022 CaliberMind Product Update
A New Product B2B Funnels Are Here! The CaliberMind team has been busy creating configurable B2B Funnels and we’re announcing the launch next week. This new feature means you can create buyer journey stages specific to a segment of your target accounts, net new business, and/or expansion buyer journeys–and more. We’ve been using the tool […]
Demystifying Account-Based Marketing in Outbound: What It Is & Isn’t
Barry Moroney, CEO at Leadable shares insights on what Account Based Marketing (ABM) is and isn’t, a ballpark estimate of just how many people are doing ABM-style outbound, and the rise of the individual person-level ABM approach.
April 2022 CaliberMind Product Update
We are constantly cooking up new ways to make CaliberMind more user-friendly. To learn how to use these new features, continue reading. If you would like to request a demo, of the latest and greatest CaliberMind has to offer, click here. It’s The Little Things in Life As part of our mission to constantly iterate […]
ABM Scoring Guide: The New Way to Score Accounts Built on the Customer Journey
Traditional lead scoring is failing. Account based changes everything. So, we built a new account scoring guide and model to help B2B marketers tackle the challenge of account engagement head on. Traditional lead scoring is failing. Traditional lead scoring takes into account a variety of predetermined factors that help in qualifying a leads propensity […]
6 Things We Learned In 2021
Revenue attribution was a hot topic in 2021 with people falling somewhere on the spectrum between “hated it” and “love it.” The truth is more nuanced.
The 2021 End of Year Product Update
We are constantly cooking up new ways to make CaliberMind more user-friendly. To learn how to use these new features, continue reading. If you would like to request a demo, of the latest and greatest CaliberMind has to offer, click here. CSV Uploads The most common use cases behind customization requests involve list uploads. For […]
The Do’s & Don’ts of Lead Scoring
Scott Wright shares his insights on common missteps marketers make (and how to avoid them) and argues why lead scoring should be a data-driven science.
Think ABM Is Dead? You’re Doing It Wrong
Damaris Santiago, VP of U.S. Enterprise Marketing at HighRadius, shares the keys to successful ABM marketing and how to get ABM strategy buy-in from sales.
6 Things We Learned From 2020
2020 has been… Well, it’s been a bit of a dumpster fire. We kicked the year off with Australia literally on fire and somehow managed to continue to spiral. Even the 2020 Word of the Year award didn’t go as expected. The Oxford English Dictionary selected dozens. Doomscrolling, blursday, quarantini, and covidiots all made the […]
10 Pillars Every Marketing Analytics Tool Must Have
B2B marketing is hard, especially in 2020. You’re competing with a trifecta of black swans (pandemic, recession, and election) for attention, physical events evaporated, and every digital advertising platform seems to have changed their algorithms. You need to be where your audience is, and it takes twenty tools to be there. Now the executive […]
Why Marketers Need Engagement Scoring and Attribution
There are a lot of tools on the market that specialize in either engagement scoring or campaign attribution. While they serve two very different purposes, they rely on very similar data sets and demand a reasonable level of data hygiene. Even with the structural similarities, marketers are often forced to choose one investment over […]
2020 Guide to Marketing Qualified Accounts (Video)
B2B Marketers have been trying the same thing for ages and expecting different results. They develop a lead engagement score, and sales complains. They change it, and sales still complains. They use sales’ feedback, and is it better? Nope. Every. Single. Time. Because many of our CRM systems split up person data across […]
