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Expert Interviews

Revenue Marketing Podcast & Funnel Lab Fridays

Learn from the best in B2B with exclusive interviews, discussions, and how-to content. We’re actively building and serving a special community of marketing operations and demand generation professionals passionate about facilitating revenue growth in their respective companies.

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Topics

Debe Rapson, Fractional CRO & Co-Founder of Women in Revenue, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Debe shares some of the awkward moments as the only woman on leadership teams and some fantastic advice for getting your voice heard.

A Guide to Succeeding as the Only Female Executive in an Organization

Debe Rapson, Fractional CRO & Co-Founder of Women in Revenue, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Debe shares some tips to make hiring women easier for small companies and how coaching tends to differ between male and female leaders.

The Double Standard for Women in Leadership

What Every B2B Website Gets Wrong

What Every B2B Website Gets Wrong

Why Content Marketing Is More Important Than Ever in B2B

Why Content Marketing Is More Important Than Ever in B2B

Jordan Koene, Co-Founder and CEO of Previsible, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Jordan shares his view on which trends in B2B marketing in 2023 weren’t a great thing for marketers going forward.

B2B Digital Trends in 2023 That Need to Stay There

How B2B Marketers Need to Change in 2024

How B2B Marketers Need to Change in 2024

Eric Holtzclaw, Chief Strategist and Principal Partner at Liger, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Eric shares why it’s important to speak the language other executives share and how to build trust in marketing data.

How to Sell Your Exec Team on Marketing Data in the B2B SaaS Industry

Eric Holtzclaw, Chief Strategist and Principal Partner at Liger, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Eric shares his view on why CEOs don’t see eye-to-eye with their CMO and what’s he’s done to bridge that gap.

The Growing Divide Between CMO & CEO in the B2B Landscape

Monique Olan, Founder & Fractional CMO at PivotalPitch, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Monique shares why the board tunes out sometimes and how you can reel them back in.

THIS is Why Your Board of Directors Isn’t Listening to You

Monique Olan, Founder & Fractional CMO at PivotalPitch, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Monique shares why your first few months in a position are the best time to shake things up, and how to navigate change later at an organization.

When Taking Risks as a B2B CMO Makes Sense

Monique Olan, Founder & Fractional CMO at PivotalPitch, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Monique shares why marketers should apply the same skills that make them good at creating a message that resonates when thinking through what the rest of the executive team wants to know.

When Numbers Fail to Convince: Why Storytelling Skills are a Must in B2B!

Is Customer Churn Linked To Marketing in B2B?

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