Hitchhiker’s Guide to Marketing Analytics Season 2 Episode #3
JD Garcia and Nadia Davis discuss the nuances of advertising on LinkedIn covering ad formats, objectives, audience targeting, and much more.
Hitchhiker’s Guide to Marketing Analytics Season 2 Episode #2
Ali Rastiello and Nadia Davis cover how to actually operationalize buying groups in your go-to-market strategy so your campaigns hit the mark.
Marketing & Sales Civil Wars: Why the Evolution of MOps into RevOps is the Ultimate Peace Treaty
Two VPs on ending the Marketing-Sales feud with RevOps: full-funnel alignment, shared metrics, and a peace treaty that drives real growth.
Hitchhiker’s Guide to Marketing Analytics Season 2 Episode #1
Archana Basarur, SVP of Marketing Analytics at US Bank, uses her deep expertise in both B2B and B2C marketing analytics to weigh the pros and cons of MTA, MMM, and incrementality.
Hitchhiker’s Guide to Marketing Analytics Episode #9
In the 9th episode of Hitchhiker’s Guide to Marketing Analytics, Scott (Analyst & Advisor at chiefmartec) and Nadia Davis (VP of Marketing at CaliberMind) discussed the 2026 outlook for martech, AI, and marketing analytics.
Hitchhiker’s Guide to Marketing Analytics Episode #8
In the 8th episode of Hitchhiker’s Guide to Marketing Analytics, Jason (Marketing Analytics at Equifax) and Joe (Data Strategy at CaliberMind) share learnings, takeaways, and practical advice for leveraging AI in marketing analytics.
Hitchhiker’s Guide to Marketing Analytics Episode #7B
Reuben (Campaign Ops / ABM) and Georgina (Sales Ops) from Foxit share hard-won lessons on the Marketing-to-Sales handoff—what works, what doesn’t, and how alignment fuels a stronger revenue story.
Hitchhiker’s Guide to Marketing Analytics Episode #7A
Evan Reiss, VP of Marketing at Foxit discusses how to use media regression to evaluate the value of ad campaigns, such as branded search.
Hitchhiker’s Guide to Marketing Analytics Episode #6
Mary Batchelder (Marketing Ops), Nadia Davis (VP of Marketing), and Misha Salkinder (Data Strategy) discuss a crawl-walk-run approach to lead and account scoring that minimizes bias, effectively prioritizes sales and marketing resources, and takes into account intent, fit, and engagement.
Virtual Event Series – Hitchhiker’s Guide to Marketing Analytics
Join CaliberMind and industry thought leaders including Sangram Vajre, Rand Fishkin, and Scott Brinker address trending topics in marketing analytics
Hitchhiker’s Guide to Marketing Analytics Episode #5
Join us for a no-nonsense discussion on the future of attribution, featuring Nadia Davis, VP of Marketing at CaliberMind, and Drew Smith, CEO at Attributa, where we’ll tackle: Why digital-only attribution was always a flawed idea, The MOPs challenge: aligning siloed data before assigning credit, How marketing leaders can shift from defensive reporting to strategic storytelling, Why data literacy – not just measurement – is the key to proving impact.
Hitchhiker’s Guide to Marketing Analytics Episode #4
In the fourth episode of Hitchhiker’s Guide to Marketing Analytics, we sit down with Leslie Alore, SVP of Marketing at Flexera, to discuss the metrics that you should be reporting on to your board and beyond to demonstrate marketing’s impact.
