Metrics that Matter: Demonstrating Marketing Impact to Business Outcome
with Leslie Alore
About the Event
In the fourth episode of Hitchhiker’s Guide to Marketing Analytics, we sit down with Leslie Alore, SVP of Marketing at Flexera, to discuss the metrics that you should be reporting on to your board and beyond to demonstrate marketing’s impact.
Are you tired of presenting a slide full of website visits, downloads, and MQLs, only to have your leadership team lean back and ask, “So what?” In this episode, Leslie Alore, SVP of Marketing at Flexera, provides a masterclass in escaping the world of “Mostly Harmless – and useless – Data” to finally demonstrate marketing’s true impact on business outcomes. Leslie unpacks a powerful, tiered framework that connects every marketing activity to what the C-suite actually cares about: revenue, pipeline, and bookings. Forget the tired debates over “sourced vs. influenced” ; discover a more holistic methodology for measuring marketing contribution and learn how to build a strategic narrative that aligns marketing with sales, proves your value to the board, and solidifies your seat at the table.
