The End of an Era: Everything You Missed on Marketing Analytics AI in H1
with Nadia Davis and Drew Smith
About the Event
In the eighth episode of Season 3 and 2026 on Hitchhiker’s Guide to Marketing Analytics, Nadia Davis is joined by colleagues Joe (marketing data strategy) and Nolan (AI & engineering) to discuss everything marketing analytics pros need to know to get started with LLMs for marketing analytics via MCP servers.
s it 2027 yet? …2026’s first half has been a wild ride and whether or not they want to be, marketers are strapped in, grappling with changes like: AI adoption skyrockets with a surge in MCP servers, skills, and agents, a shift towards headless CRMs, and more SaaS M&A activity than we could list. And while the front and center stage are taken by speed-of-light changes in the tech world, the backstage is troubled with the notions of prospects tuning out of the digital noise and craving more community, in-person connection and meaningful and valuable brand interactions.
The AI era has reached an inflection point—leaving many questioning what is certain anymore that they can build on and strategize around in the midst of the chaos and noise that will certainly continue?
Watch as Nadia Davis, CaliberMind VP of Marketing and Drew Smith, Founder of Attributa and Hitchhiker’s Guide to Marketing Analytics Season 1 guest, as they cut through the noise to discuss the foundation marketers need to succeed in marketing’s tumultuous AI era.
They’ll talk through how to:
- Integrate AI in attribution strategy without losing measurement integrity
- Start simple, then scale with AI initiatives
- Leverage attribution in a forward-thinking way
- Track AEO and discoverability in LLMs
- Use AI agents for the right tasks in marketing analytics (with a live demo of one such use case from Attributa)
