Self-Assessment

Is your marketing data engine running on fumes?

12 questions across 5 pillars. Benchmark your MOps stack against industry maturity levels — from At Risk to Next Practice — and get targeted recommendations for where to focus first.

Data Readiness
Integration, enrichment & lead routing
Campaign Architecture
CRM structure & UTM governance
Understanding What Works
Funnel visibility & attribution models
Proving ROI
ROAS confidence & ROI proof
Sales Alignment
Lead quality & cross-team alignment
5 minutes  ·  12 questions  ·  no email required
Scoring methodology: Each question scores 1–5 mapped to five maturity tiers. Data Readiness carries higher weight (max 18 pts) as the foundational pillar; all other pillars max at 10. Total score out of 58.
1/12

Your results
0/58
Top priority recommendations
Maturity bands — Data Readiness: At Risk <6, Lagging 6–9, Average 10–13, Best Practice 14–15, Next Practice 16+. Other pillars: At Risk <4, Lagging 4–5, Average 6–7, Best Practice 8–9, Next Practice 10. Overall: At Risk <18, Lagging 18–29, Average 30–41, Best Practice 42–53, Next Practice 54+.