From DIY to ROI: Measuring the Impact of Your Custom Attribution Model
In the competitive arena of modern B2B marketing, attribution isn’t just another player—it’s the seasoned coach guiding your strategy. It helps you ensure you’re not just scoring leads, but also maximizing the final score: the ROI. As you play, it’s crucial to remember that marketing is a team sport. GTM teams must move beyond the […]
How B2B Marketers Need to Change in 2024
https://youtu.be/VncYQqNh2-8?si=k2-WSGpxcoGRtWcM Eric Holtzclaw, Chief Strategist and Principal Partner at Liger, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Eric shares his thoughts on what marketers need to know and change in the coming year. I would love to hear from you what you think […]
