CaliberMind is the GTM Intelligence and Multi-Touch Attribution platform that helps enterprise marketers make data-driven decisions. We bring together siloed and fragmented marketing and sales engagement data into a single, reliable view of the buyer journey and help marketers answer the question of “what’s working in marketing” confidently.
G2 users love our CRM-native insights, flexible analytics, and ability to handle messy B2B data across long sales cycles.
“We vetted a lot of tools, and most of them were super out-of-the-box with no real customization. With CaliberMind, we realized we could make the tool our own. SQL-level customizations, flexible logic, and the ability to map our unique customer journey—it was a game-changer.”
Whitney Rosa
Director of Marketing Operations, Brightly Software (a Siemens company)
Volume up, efficiency up — and we could tie it both directly to the channel decisions that better attribution made possible with CaliberMind. This didn’t happen by accident. It happened because we built a foundation that gave us real clarity on where spend was working and where it wasn’t — and we moved fast to act on it.”
Cassandra Gill
Senior Director of Growth, Superside
It’s not just a communication gap between marketing and sales. Sales doesn’t actually know what marketing does. Building the bridge between marketing and sales is what this account intelligence allows us to do.
Tracy Earles
Senior Director, Marketing Analytics, NetApp
—not something that I was going to invest the money, the time, and the resources and then grow out of a year or two down the road as my tech stack evolved. I’ve had such a really great experience, end to end, with the team and with the platform.”
Brooke Bartos
Director of Marketing Operations & Analytics
“We’re leaning in with CaliberMind because it does have a very holistic view of our marketing touchpoints and our sales touchpoints here. We have a full data set for attribution.”
Stephen Harper
Marketing Operations Analyst, Airship
I’ve been in marketing analytics and operations for over 15 years now and Calibermind is the closest I’ve ever seen to obtaining true marketing attribution metrics that are built off salesforce data. The Calibermind team is awesome to work with. They’ve customized a lot of specific data requests and needs for us and have truly gone above and beyond to help us get to the finish line. The new engagement and attribution dashboards have been a real game changer for how we look at data and report out the results.
Kevin C.
Sr. Marketing Operations & Technology
Enterprise (>1000 emp.)
Ease of use in supporting ROI and pipeline influence for marketing content and campaigns. It helps paint a tangible picture rather than have to rely on anecdotal evidence. I am easily able to report on pipeline influence by campaign, vertical, and timeframe, with the ability to drill down into each type for more detailed reporting and analysis. Plus, the reports are easy to read and distribute with management. This type of automation and detailed reporting saves me a significant amount of time in research and reporting.
Brian M.
Product Marketing Manager
Mid-Market (51-1000 emp.)
CaliberMind is proving what I always knew: my campaigns are much more effective than my Salesforce dashboard for attribution would lead me to believe. Its ability to find those touches not correctly tied to a deal are giving me the ability to justify my spend, accurately calculate ROI and ROAS, and ultimately demonstrate a clearer picture of my overall performance. The fact that it engages directly with Salesforce is fantastic. It completely eliminates the manual work of searching through an account to find that one MQL that slipped. It’s easy to use with clear filters (though I’d appreciate a more accurate search function) and has now become a piece of our regular workflow process to help track campaign performance. I’ve used it every day since it was introduced to us.
Nathan W.
Senior Manager, Public Sector Marketing
Mid-Market (51-1000 emp.)
CaliberMind is a powerful and customizable attribution tool that helps to serve a broad range of users across our marketing org. The depth of data available is amazing and unlike any other tool we have had in the past. The customer support team is great and is always available to help us continue getting more out of the platform.
Lisa M.
Marketing Analytics Manager
Enterprise (> 1000 emp.)
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Closing the loop between top-of-funnel activation and revenue insight.
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