CaliberMind connects all marketing and sales touchpoints, online and offline, to flesh out full account buying journeys — all while tracking your ABM campaign performance. So your whole GTM team can build trust with target accounts, multi-thread, accelerate deals, and prove the business value of your ABM motion.
CRMs and marketing automation platforms (MAPs) were built to track leads — not large buying committees. Meanwhile, your ABM tool traps account activity in a black box, with no clean way to pull it into your CRM (aka the only system your leadership trusts).
The result?
Fragmented.
Fractured.
Frustrated.
CaliberMind takes your messy CRM, MAP, ABM, and intent data and puts all account-level activity together in one place. Without inflating or under-reporting. So you get the deep account intelligence you’ve been missing.
CaliberMind generates up-to-date account buying journeys with every activity (online and offline) accounted for — and easy self-serve ways to extract insights.
CaliberMind scores accounts using models and machine learning rooted in the reality of your business. And our reports track true performance, not vanity metrics.
CaliberMind prioritizes accounts properly and sends sales insights, account engagement, and prioritization tips right back into Salesforce — where they’re comfortable.
One of the biggest reasons we chose CaliberMind was the ability to view engagement across all contacts at an account, not limited to those contacts with Opportunity Roles. This has given us a much deeper set of insights into marketing campaign performance than we could have with Salesforce. In addition, by pulling information from our marketing tools and website independently of Salesforce, we are able to get a view of engagement outside of just SFDC Campaign membership.
Verified User in Financial Services
Mid-Market (51–1000 emp.)
Ease of use in supporting ROI and pipeline influence for marketing content and campaigns. It helps paint a tangible picture rather than have to rely on anecdotal evidence. I am easily able to report on pipeline influence by campaign, vertical, and timeframe, with the ability to drill down into each type for more detailed reporting and analysis. Plus, the reports are easy to read and distribute with management. This type of automation and detailed reporting saves me a significant amount of time in research and reporting.
Brian M.
Product Marketing Manager
Mid-Market (51-1000 emp.)
CaliberMind is proving what I always knew: my campaigns are much more effective than my Salesforce dashboard for attribution would lead me to believe. Its ability to find those touches not correctly tied to a deal are giving me the ability to justify my spend, accurately calculate ROI and ROAS, and ultimately demonstrate a clearer picture of my overall performance. The fact that it engages directly with Salesforce is fantastic. It completely eliminates the manual work of searching through an account to find that one MQL that slipped. It’s easy to use with clear filters (though I’d appreciate a more accurate search function) and has now become a piece of our regular workflow process to help track campaign performance. I’ve used it every day since it was introduced to us.
Nathan W.
Senior Manager, Public Sector Marketing
Mid-Market (51-1000 emp.)
CaliberMind is a powerful and customizable attribution tool that helps to serve a broad range of users across our marketing org. The depth of data available is amazing and unlike any other tool we have had in the past. The customer support team is great and is always available to help us continue getting more out of the platform.
Lisa M.
Marketing Analytics Manager
Enterprise (> 1000 emp.)
Everyone’s got an opinion on account scoring. And when those opinions turn into disagreements, your ABM motion stalls.
CaliberMind takes personal opinions out of the equation. Our customizable scoring models analyze your historical data and evaluate which actions open opportunities, accelerate pipeline, and close deals.
MAPs like Marketo score leads based on people-level actions. Your ABM tool tracks account-level actions but only sees the digital side of account engagement.
CaliberMind fixes this because it looks at the entire account buying journey and all touchpoints — online and offline — across both marketing and sales.
Most scoring models — like that lead scoring model you created in your MAP — are linear. The problem is they don’t work for account-based marketing.
CaliberMind’s account scoring is different because it uses machine learning to weight the touches dynamically based on what drove results in the past.
Conventional scoring creates meaningless signals — flooding the sales team with noise and eroding their trust in marketing data.
CaliberMind’s prioritization signals give your sales team qualified accounts worth pursuing. So you can make their lives easier and earn their trust.
Ask Cal collects every known detail about a buying group, creates an activity timeline, and tells your sales team who to reach out to. And it sends that info to Salesforce, Slack, or email for follow-up.
Your sales reps will love you because they get to stay in their native habitat. (Plus, the insights are gold.) Learn more about sales signals
“In our first quarter of surge email deployment, we identified surges in about 20% of our priority target account list. As a result, sales opened 733 new opportunities for those accounts within the same quarter. … It is extremely difficult to encourage people to look at and understand reports, but we’ve found a delivery mechanism for surge scoring that works for sales leadership.”
Tracy Earles
Senior Director of Marketing Analytics, NetApp
Winning a high-value account takes months of smart, steady engagement. To do that, you need clarity:
Which accounts are heating up? Which ones have stalled? Where should I focus next?
CaliberMind gives you that clarity with customizable funnel logic, segment-level visibility, and real-time insights into how accounts are warming up or cooling off — so you know where to turn up the heat.
Marketing-qualified accounts (MQAs) look different from business to business. CaliberMind lets you decide your own criteria and customize your funnel logic based on what makes sense for you.
Measure account funnel velocity — so you know how long target accounts stay in the stage. Calculate funnel stage conversion rates — so you can report on results this quarter and predict what’ll happen in the next one.
CaliberMind gives you global filtering across all your reports based on any custom or standard CRM field or any custom segment. And if your segments change, don’t worry. Switching to new reporting models is a breeze.
ABM takes time, talent, and budget. To prove the value of your programs, you need reliable attribution.
CaliberMind connects every touchpoint across marketing and sales, pre- and post-opportunity, and shows how your programs are contributing to pipeline and revenue.
Filter by segment, campaign, buying stage, and more. Export reports that build trust through transparency. Satisfy every question coming from Sales, Finance, and the board.
“Seeing multiple users from within an account and their combined activities leading to influenced pipeline. This is data that we are unable to see when looking at native reporting. The customer support has also been phenominal. Andy is always available to help.”
“We use it primarily for campaign attribution, and it is excellent for that. The implementation is fast, it’s flexible, allowing us to change campaign structures and see the effect on attribution the following day. We are also using it to report on campaign attribution by product family, this is really powerfull and necessary for our solutions marketing team. The unexpected benefit was how CaliberMind improved our data hygiene, and we realized those improvements immediately. I could almost make a case for CaliberMind just on how easy it was to eliminate duplicates and standardize values. Finally, the CaliberMind team is excellent to work with, being both accomodating and consultative.”
David D.
Marketing Operations and Demand Generation Manager, Mid-Market (51-1000 emp.)
“CaliberMind’s configurability has been a game changer for how our team looks at attribution and marketing success. Given that we have multiple industries we target, multiple product lines, complex sales teams, and partner-selling, understanding where impacts are occuring was historically impossible. I’ve also been extremely please with the roadmap, adoption of AI, and new feature rollouts, which continue to make CaliberMind feel like a product that will grow with us as a business. Our support team has always been fantastic in working with us to customize and adjust where needed to be successful, and to provide valuable recommendations for improvement.”
Your data and insights are the foundation for your strategy, alignment, and reporting. CaliberMind helps you build it right.
CaliberMind builds trust in the data and trust between teams — which is exactly what every ABM strategy needs. But it goes beyond that. As your data environment evolves, our Customer Success team will help you navigate each change as it comes.
CaliberMind integrates with all popular ABM platforms.
If you ever decide to switch from one ABM platform to another, you won’t lose any of the data from your old platform.
All historical data stays in CaliberMind and gets incorporated into your new account reports — painlessly. Even if the data formats are different.
We don’t leave your team to figure it out on their own. From day one, our onboarding and Customer Success teams work closely with you to connect, map, and model your data.
Whether it’s working with custom objects, validating funnel stages, or normalizing job titles, we help you get the details right — so your insights and reporting earn trust from every stakeholder.
In most cases, you can expect your team to get valuable insights in two weeks or less — as soon as your data sources are connected.
For custom insights that require advanced data modeling and configuration, our professional services team can move as fast as you do.
CaliberMind isn’t a one-size-fits-all tool. It’s modular and designed to flex around your business — which means there’s a lot you can do with it.
While most users get comfortable with the essentials quickly, many teams discover new capabilities as they start asking harder and harder go-to-market questions.
In other words, the more you explore, the more value you unlock. The best part? You don’t have to learn or explore on your own. Our customer success team (consistently praised on G2) will guide you every step of the way.
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