Multi-Touch Attribution
Optimize your channel mix
Understand which marketing and sales channels drive the most revenue and highest ROI to make smart decisions, scale what works, and eliminate waste with CaliberMind Multi-Touch Attribution.
Understand which marketing and sales channels drive the most revenue and highest ROI to make smart decisions, scale what works, and eliminate waste with CaliberMind Multi-Touch Attribution.
Some of the questions
attribution can answer
Steer clear of marketing performance black holes
From purchase to reports in three weeks. From purchase to answers in six.
Our clients love the customized solutions we create specifically for their complex environments.
Your dedicated CaliberMind data warehouse delivers the flexibility you need to add and remove applications.
CaliberMind provides CMOs with the information they need to avoid ineffective marketing campaigns that harm their reputation and trust.
Need help picking a solution?
Check out our guide to learn the most common mistakes to avoid, what models answer which questions, and get a comprehensive checklist of features you should expect from a vendor.
Which channels are generating the most pipeline?
Identify the most effective channels for driving pipeline and revenue growth.
What role do my channels play during the buyer’s journey?
Understand which channels are engagement drivers and which drive conversions.
How can we optimize our channel mix to shorten the sales cycle?
Pinpoint the channels that are most effective at driving conversions and revenue.
View the solutions that make our Multi-Touch Attribution software voted as a higher performer on G2 year after year.
SALES ACTIVITY BASED-CAMPAIGNS
Revenue Acquisition is a team sport! While “Marketing Attribution” has been popularized over time, tracking Sales Activity during the customer lifecycle is oftentimes equally as important. Work with the CaliberMind Services Team to tag sales touches as attribution-eligible to include in your reports.
THE RESULT?
Improved budgeting practices and alignment between marketing and sales, and a more “complete” view of the customer journey.
CHANNEL WORKSHOPS
Channels show how prospects engage with campaigns. Take channel webinars! They can be promoted across different channels, like Paid Search, Paid Social, or Email – and the tagging can get complex very quickly. Our channel workshop improves the accuracy of tagging, better explaining the “where” and “how” attribution is generated.
THE RESULT?
Improved accuracy of channel reporting to match unique marketing tactics and tagging, which ultimately leads to smarter investment in ads and organic promotion. View more success stories today!
CaliberMind customers see value in less than 2 weeks on average – as soon as your data sources are connected. For advanced insights that require custom data modeling and configuration – our professional services team can move as fast as you do.
CaliberMind was made to help B2B marketers make sense of their data so they can make decisions with confidence and scale faster.
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