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B2B MARKETING ANALYTICS: ATTRIBUTION

Make Pipeline Generation Predictable

The market is soft, which means many of us are being asked to do more with less. To achieve this, we need to know what’s driving pipeline today and how to kick sales into high gear. CaliberMind considers every interaction with your brand–whether it’s with sales, marketing, product, and more–to maximize results (and cross-functional buy-in).

multi touch attribution dashboard
Amplify Your Impact

Questions Attribution Can Answer

What's Marketing's Impact on Pipeline?

Marketers are constantly under pressure to prove that their strategies work. CaliberMind takes all of your recorded touch points into consideration (across departments) so you can stop arguing over credit and focus on generating more business.

When Do Personas Interact With Us?

When you can see when different personas become engaged in the buyer journey, it's easier to develop campaign and content strategies that convert. See how our VP of Marketing did this for CaliberMind in the demo video below.

What's My Return on Ad Spend?

Return on digital advertising is one of the most difficult problems to solve. With our web tracker, we can capture UTM parameters and make them persist across a session. We even backfill data once someone identifies. This unlocks visibility and makes results accessible.

Which Channels Drive the Most Bookings?

Budgets are easier to retain if you can show how many dollars are booked for every marketing dollar spent. CaliberMind gives you easy access to bookings by channel so your conversations with finance are much smoother.

Zelis Quote

Scale What Works & Stop Waste

Executives want to know for every dollar that goes into marketing, how many dollars come out. But B2B buyers don’t convert into a sale after a single touch. It takes a team and many touch points to close a deal. 

CaliberMind is a marketing analytics platform that looks at every sales and marketing touchpoint so you can focus on what works and stop wasting time defending your marketing investment.

Why CaliberMind?

Multi-Touch Attribution Done Right

Purpose-Built for B2B

We understand B2B marketing. All our analytic modules are built back from key questions marketers need to answer to drive performance.

Clean-Your-Data-As-We-Go Approach

Everybody’s data is a mess. That’s why we include data cleansing and scrubbing as part of our solution, so that your data gets cleaner as we go.

A Best-In-Class Customer Success Team

Our clients give rave reviews to our implementation teams, who have extensive revenue operations experience themselves.

Our Flexibility

We understand that change is hard, so we ensure our system can flex to your tech stack and can grow with you as you change systems over time.

Demo From A Marketer

Verify Your Ideal Customer Profile

It’s easy to rely on sales or the executive team to define the ideal buyer. But is it right? The CaliberMind app will help you verify or bust those myths. Watch how Camela discovered a problem with our content strategy and corrected it.

CaliberMind Platform

How It Works

We start by connecting all the systems storing customer activity data across your technology stack. CaliberMind has a built-in data warehouse that is purpose-built for B2B. We create a “golden” record for each person and company that reaches across your systems so a comprehensive, unified timeline of activities can be used in reporting models.

The activity timeline includes activities captured by marketing, sales, partner, and product teams. 

We know how B2B marketers need to use customer activity data, so unlike DIY solutions, we set up your data according to common uses cases.

We can even push that clean data back to your CRM.

Seeing Is Believing

We get it. CaliberMind sounds too good to be true (especially after *someone* overpromised and underdelivered). We’re happy to show you the platform in action and encourage you to check out our G2 reviews.