Master the Art of Marketing Data Storytelling for Strategic Leadership
New episodes Wednesdays at 1 pm ET
No, this is not just another webinar series. You are in for a treat as you are invited on an essential journey beyond the mundane and into a universe where marketing analytics transforms from a mere chore into your most powerful strategic weapon. Prepare to navigate the complexities of data with precision, speak the language of leadership, and truly revolutionize your marketing insights. It’s time to evolve or be left behind.
This guide is for marketers who are ready to reassess what actually matters in 2025, take a step back, look at the big picture and do more by doing less – and strategically measure what matters. We can promise you that our brilliant speakers will inspire you to confidently leverage analytics to speak the language of business, drive alignment, and become indispensable strategic partners.
There is only one rule you must follow while you are aboard with us:
Master the Art of Marketing Data Storytelling for Strategic Leadership
New episodes Wednesdays at 1 pm ET
Featuring:
Archana Basarur, SVP of Marketing Analytics, US Bank
Nadia Davis, VP of Marketing, CaliberMind
In an era of fragmented data and rising measurement skepticism, choosing the right marketing analytics model has never been harder. Multi-touch attribution, media mix modeling, and incrementality each promise clarity—but deliver very different truths.
Join Archana Basarur, SVP of Marketing Analytics at U.S. Bank, and Nadia Davis, VP of Marketing at CaliberMind, as they dissect when and how each approach delivers value. You’ll learn where MTA fits, how MMM is evolving, and why incrementality is reshaping the way leaders prove impact.
Featuring:
Ali Rastiello, Founder, GTM Edit
Nadia Davis, VP of Marketing, CaliberMind
Every marketer’s haunted by one thing: the buyer they think they know.
Too often, we confuse job titles for understanding, building campaigns around functions instead of the real people making decisions. Titles tell us who to target, but not why they buy, what problems keep them up at night, or what finally moves them to act.
In this episode, we dig into how to turn those phantom buyers into real insight, defining ICPs, mapping buying units, and creating personas that actually reflect how people buy. Plus, we’ll cover how to operationalize it all inside your systems so your strategy (and your pipeline) finally come to life.
Featuring:
JD Garcia, Sr. Vice President of Revenue and Growth, Impactable
Nadia Davis, VP of Marketing, CaliberMind
LinkedIn remains the go-to channel for B2B marketers—but also one of the most misunderstood. Rising CPCs, shrinking organic reach, and the complexity of measuring impact have made it harder than ever to justify spend.
Join JD Garcia, SVP of Revenue and Growth at Impactable, and Nadia Davis, VP of Marketing at CaliberMind, as they unpack the data behind high-performing campaigns. You’ll learn which strategies convert, how to connect ad performance to pipeline, and why LinkedIn success starts with disciplined experimentation, not bigger budgets.
Featuring:
Evan Hannscott, Head of Data Science and Analytics, CaliberMind
Nadia Davis, VP of Marketing, CaliberMind
Marketing Mix Modeling (MMM) is everywhere right now—especially in vendor decks promising silver bullets. But what does it actually do? And is it realistic for your org? This session cuts through the hype. Evan Hannscott, Head of Data Science, will offer a layman’s explanation of this complex concept to help every non–data scientist understand what’s really under the hood of MMM and when it’s worth your time
Featuring:
Siddharth Pawar, Director of Marketing Analytics, Workday
Nadia Davis, VP of Marketing, CaliberMind
Discover how agentic AI is redefining marketing analytics by connecting data, intelligence, and automation across modern cloud platforms. This session explores how new Marketing analytics tech stack enable marketing teams to deploy AI-driven agents that enhance productivity, deliver real-time insights, and scale decision-making securely. Learn the underlying data strategy, and practical use cases that empower organizations to transform marketing performance with agentic intelligence.
Featuring:
Jean Tali, EVP of Sales, CaliberMind
Nadia Davis, VP of Marketing, CaliberMind
The age-old battle between Sales and Marketing is evolving. Misaligned goals, disconnected systems, and fragmented data have long cost organizations growth—but the shift from MOps to RevOps is redefining what alignment truly means.
Join Jean Tali, EVP of Sales, and Nadia Davis, VP of Marketing at CaliberMind, as they explore how RevOps transforms cross-functional collaboration into a unified revenue engine. You’ll learn the key differences between MOps and RevOps, how to establish shared accountability, and why the path to predictable revenue starts with dissolving silos—not just negotiating truces.
Prepare to learn from the brightest stars in the marketing analytics galaxy. Featured speakers include:
Archana Barsarur
VP of Analytics
JD Garcia
SVP, Revenue and Growth
Ali Rastiello
Founder
Siddharth Pawar
Director of Marketing Analytics
Evan Hannscott
Data Science and Analytics
Jean Tali
EVP of Sales
In the first voyage of Hitchhiker’s Guide to Marketing Analytics, we sat down with leaders from Flexera, Foxit, SparkToro, Equifax, Attributa, and chiefmartec to discuss how marketers can measure what matters and make better decisions.
B2B Marketer's Handbook to Data Literacy and Leadership to Champion AI-Ready Marketing Analytics
Prepare to learn from the brightest stars in the marketing analytics galaxy. Featured speakers include:
Rand Fishkin
Founder
Jon Moran
Head of MarTech Solution Marketing
Leslie Alore
SVP of Marketing
Sangram Vajre
Founder
Drew Smith
Founder
Eric Westerkamp
CEO
Nadia Davis
VP of Marketing
Misha Salkinder
Data Strategy
Mary Batchelder
Revenue Marketing
Evan Reiss
VP of Marketing
Georgina Tsioutsiouli
Sales Operations
Reuben Massey Jr.
Campaign Operations
Jason Perkowski
Marketing Analytics
Joe Schattschneider
Data Strategy
Scott Brinker
Analyst & Advisor
We have the most forward-thinking marketing thought leaders bringing their front-line knowledge on what moves the needle in 2025 and beyond.
Embrace the new reality of staying flexible and future-ready
Acquire the skills and strategies to build an analytics approach that is not only adaptable to today’s challenges but also resilient and future-proof in an ever-changing landscape.
Become the AI Transformation Leader
Cut through the “hearsay magic” and understand what AI truly offers when it comes to marketing data, what it can and cannot do for marketing. Be inspired to responsibly and strategically leverage AI, distinguishing hype from reality, and positioning you as the indispensable expert who can drive genuine, impactful AI adoption within your organization.
Embrace ambiguity and learn to be comfortable with some uncertainty
Get inspired you to be OK with ambiguity and make confident, strategic decisions even when all the puzzle pieces aren’t perfectly aligned. This is about becoming a true marketing leader who can navigate complexity, not just report on it.
New sessions are added weekly, prepare to be pleasantly surprised with more stellar speakers and fantastic topics.
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