Master the Art of Marketing Data Storytelling for Strategic Leadership
New episodes Wednesdays at 1 pm ET
No, this is not just another webinar series. You are in for a treat as you are invited on an essential journey beyond the mundane and into a universe where marketing analytics transforms from a mere chore into your most powerful strategic weapon. Prepare to navigate the complexities of data with precision, speak the language of leadership, and truly revolutionize your marketing insights. It’s time to evolve or be left behind.
This guide is for marketers who are ready to reassess what actually matters in 2025, take a step back, look at the big picture and do more by doing less – and strategically measure what matters. We can promise you that our brilliant speakers will inspire you to confidently leverage analytics to speak the language of business, drive alignment, and become indispensable strategic partners.
There is only one rule you must follow while you are aboard with us:
Master the Art of Marketing Data Storytelling for Strategic Leadership
New episodes added monthly
Featuring:
Ashley Faus, Head of Lifecycle Marketing, Portfolio; Atlassian
Nadia Davis, VP of Marketing, CaliberMind
Thought leadership and influencer marketing are everywhere—but very few teams can prove they actually work.
In this session, Ashley Faus, Head of Lifecycle Marketing at Atlassian, breaks down how to build a thought leadership and influencer motion that earns trust, scales responsibly, and drives real business impact. Instead of chasing vanity metrics or one-off campaigns, Ashley shares how to design a system that connects people, content, and distribution into a cohesive growth engine.
You’ll learn how to:
Define thought leadership beyond “posting more content”
Identify and activate the right voices—inside and outside your company
Design programs that build credibility over time, not just short-term reach
Measure what actually matters in a trust-driven motion
If you’re tired of influencer efforts that feel disconnected or thought leadership that’s hard to justify, this session will help you build a motion that works in the real world.
Featuring:
Scott Brinker, Analyst & Advisor, chiefmartec
Frans Riemersma, Founder, MartechTribe
Nadia Davis, VP of Marketing, CaliberMind
The 2026 State of MarTech report reveals a massive paradox: while 90% of organizations have experimented with AI agents, only 23% have successfully moved them into full production. While AI is now “everywhere” , we have hit a “Trust Wall.”
Currently, 80.6% of marketing organizations refuse to let AI agents operate autonomously, requiring a “Human-in-the-Loop” for every final decision. Join Scott Brinker (chiefmartec), Frans Riemersma (Martech Tribe), and Nadia Davis (CaliberMind) as they unveil a data-backed survey of trends and the blueprint for The Great Rewiring—a fundamental shift in how we architect stacks, build scalable processes, and manage technology change in 2026.
We are moving beyond the “Magic 8-Ball” approach of probabilistic AI (where outputs can feel like a gamble) to the “Crystal Ball” precision of enterprise-grade, deterministic systems.
Don’t leave your 2026 strategy to a Magic 8-Ball. Join us for a first look at the trends rewiring the very DNA of the marketing department.
Featuring:
Elizabeth Dolan, Senior Marketing Operations Manager, Fleetworthy
Nadia Davis, VP of Marketing, CaliberMind
Most marketers treat attribution like a glorified receipt—a way to prove they spent money and didn’t lose it. But as Liz Dolan, Sr. Manager of Marketing Operations at Fleetworthy, puts it:
“If you are using attribution just to prove that marketing is doing something, you’ve got a PR problem. Attribution should be used for marketing system optimization.”
If you’re only using data to justify your budget, you’re missing a huge portion of the GTM entire revenue galaxy.
In this session, our guest Liz Dolan will explore 8 unconventional (and unexpected) ways in which she has used attribution models for genuine system optimization – with mind-blowing results with direct business impact.
From validating your true ICP through engagement patterns to predicting sales win rates and mapping the “Buying Group” architecture, she’ll show you how to turn data fragments into a roadmap for growth. Join us to learn how to stop tracking “what happened” and start orchestrating “what happens next.”
Featuring:
Archana Basarur, SVP of Marketing Analytics, US Bank
Nadia Davis, VP of Marketing, CaliberMind
In an era of fragmented data and rising measurement skepticism, choosing the right marketing analytics model has never been harder. Multi-touch attribution, media mix modeling, and incrementality each promise clarity—but deliver very different truths.
Join Archana Basarur, SVP of Marketing Analytics at U.S. Bank, and Nadia Davis, VP of Marketing at CaliberMind, as they dissect when and how each approach delivers value. You’ll learn where MTA fits, how MMM is evolving, and why incrementality is reshaping the way leaders prove impact.
Featuring:
Ali Rastiello, Founder, GTM Edit
Nadia Davis, VP of Marketing, CaliberMind
Every marketer’s haunted by one thing: the buyer they think they know.
Too often, we confuse job titles for understanding, building campaigns around functions instead of the real people making decisions. Titles tell us who to target, but not why they buy, what problems keep them up at night, or what finally moves them to act.
In this episode, we dig into how to turn those phantom buyers into real insight, defining ICPs, mapping buying units, and creating personas that actually reflect how people buy. Plus, we’ll cover how to operationalize it all inside your systems so your strategy (and your pipeline) finally come to life.
Featuring:
JD Garcia, Sr. Vice President of Revenue and Growth, Impactable
Nadia Davis, VP of Marketing, CaliberMind
LinkedIn remains the go-to channel for B2B marketers—but also one of the most misunderstood. Rising CPCs, shrinking organic reach, and the complexity of measuring impact have made it harder than ever to justify spend.
Join JD Garcia, SVP of Revenue and Growth at Impactable, and Nadia Davis, VP of Marketing at CaliberMind, as they unpack the data behind high-performing campaigns. You’ll learn which strategies convert, how to connect ad performance to pipeline, and why LinkedIn success starts with disciplined experimentation, not bigger budgets.
Featuring:
Evan Hannscott, Head of Data Science and Analytics, CaliberMind
Nadia Davis, VP of Marketing, CaliberMind
Marketing Mix Modeling (MMM) is everywhere right now—especially in vendor decks promising silver bullets. But what does it actually do? And is it realistic for your org? This session cuts through the hype. Evan Hannscott, Head of Data Science, will offer a layman’s explanation of this complex concept to help every non–data scientist understand what’s really under the hood of MMM and when it’s worth your time
Featuring:
Siddharth Pawar, Director of Marketing Analytics, Workday
Nadia Davis, VP of Marketing, CaliberMind
Discover how agentic AI is redefining marketing analytics by connecting data, intelligence, and automation across modern cloud platforms. This session explores how new Marketing analytics tech stack enable marketing teams to deploy AI-driven agents that enhance productivity, deliver real-time insights, and scale decision-making securely. Learn the underlying data strategy, and practical use cases that empower organizations to transform marketing performance with agentic intelligence.
Featuring:
David Nelson, Director of Enterprise Sales, ChurnZero
Nadia Davis, VP of Marketing, CaliberMind
The age-old battle between Sales and Marketing is evolving. Misaligned goals, disconnected systems, and fragmented data have long cost organizations growth—but the shift from MOps to RevOps is redefining what alignment truly means.
Join David Nelson, ChurnZero Sales Director, and Nadia Davis, VP of Marketing at CaliberMind, as they explore how RevOps transforms cross-functional collaboration into a unified revenue engine. You’ll learn the key differences between MOps and RevOps, how to establish shared accountability, and why the path to predictable revenue starts with dissolving silos—not just negotiating truces.
Featuring:
Eric MacColl, Startup Marketing Advisor (& Ex-Atlassian)
Nadia Davis, VP of Marketing, CaliberMind
Marketing leaders are under more scrutiny than ever—but what the C-Suite actually expects from marketing often differs from what most teams think they’re being measured on. In this session, we’ll cut through the noise and dig into the fundamentals executives really care about: accountability, predictability, and a data foundation that proves Marketing is driving revenue, not just activity.
Join Eric MacColl, former Head of Demand Gen at Atlassian and accomplished startup marketing consultant, as he breaks down how world-class teams build attribution and analytics foundations that stand up in front of finance and the board. We’ll unpack the evolution from “just get me leads” to true revenue partnership: including the exact components of an attribution-ready framework, how to level up your maturity over time, and what a high-impact QBR actually looks like when Marketing is seen as a strategic growth engine, not a cost center.
Whether you’re trying to earn a seat at the table or protect the one you already have, this episode will show you how to build the moat, tame the metric, and align your work with what leadership really values.
Featuring:
Frans Riemersma, Founder, MarTechTribe
Nadia Davis, VP of Marketing, CaliberMind
In a world of endless martech options and shrinking budgets, buying the wrong tool can tank your strategy—and your sanity. In this Hitchhiker’s Guide to Marketing Analytics session, Frans Riemersma shares how to cut through vendor hype, spot red flags, and choose tech that actually works with your stack.
You’ll learn how to:
Ask the questions vendors hope you won’t
Tell if a “platform” really fits your ecosystem
Turn software buying from a gamble into a growth strategy
Stay smart, skeptical, and stack-savvy.
Featuring:
Amanda Landsaw, CMO, EndeavorB2B
Nadia Davis, VP of Marketing, CaliberMind
Marketing leaders are feeling the pressure to deliver more impact, faster—and to speak the language of the C-suite while doing it. In this Hitchhiker’s Guide to Marketing Analytics session, Amanda Landsaw shares how to bridge the gap between marketing execution and executive expectations.
You’ll learn how to:
Translate marketing metrics into boardroom outcomes
Build credibility through data, not dashboards
Set expectations that earn trust (and budget)
If you’ve ever been caught between campaign chaos and leadership’s KPIs, this is your survival guide.
Prepare to learn from the brightest stars in the marketing analytics galaxy. Featured speakers include:
Archana Barsarur
VP of Analytics
JD Garcia
SVP, Revenue and Growth
Ali Rastiello
Founder
Siddharth Pawar
Director of Marketing Analytics
Eric MacColl
Startup Marketing Advisor
Frans Riemersma
Founder
Amanda Landsaw
Chief Marketing Officer
Evan Hannscott
Data Science and Analytics
David Nelson
Director of Enterprise Sales
In the first voyage of Hitchhiker’s Guide to Marketing Analytics, we sat down with leaders from Flexera, Foxit, SparkToro, Equifax, Attributa, and chiefmartec to discuss how marketers can measure what matters and make better decisions.
B2B Marketer's Handbook to Data Literacy and Leadership to Champion AI-Ready Marketing Analytics
Prepare to learn from the brightest stars in the marketing analytics galaxy. Featured speakers include:
Rand Fishkin
Founder
Jon Moran
Head of MarTech Solution Marketing
Leslie Alore
SVP of Marketing
Sangram Vajre
Founder
Drew Smith
Founder
Eric Westerkamp
CEO
Nadia Davis
VP of Marketing
Misha Salkinder
Data Strategy
Mary Batchelder
Revenue Marketing
Evan Reiss
VP of Marketing
Georgina Tsioutsiouli
Sales Operations
Reuben Massey Jr.
Campaign Operations
Jason Perkowski
Marketing Analytics
Joe Schattschneider
Data Strategy
Scott Brinker
Analyst & Advisor
We have the most forward-thinking marketing thought leaders bringing their front-line knowledge on what moves the needle in 2025 and beyond.
Embrace the new reality of staying flexible and future-ready
Acquire the skills and strategies to build an analytics approach that is not only adaptable to today’s challenges but also resilient and future-proof in an ever-changing landscape.
Become the AI Transformation Leader
Cut through the “hearsay magic” and understand what AI truly offers when it comes to marketing data, what it can and cannot do for marketing. Be inspired to responsibly and strategically leverage AI, distinguishing hype from reality, and positioning you as the indispensable expert who can drive genuine, impactful AI adoption within your organization.
Embrace ambiguity and learn to be comfortable with some uncertainty
Get inspired you to be OK with ambiguity and make confident, strategic decisions even when all the puzzle pieces aren’t perfectly aligned. This is about becoming a true marketing leader who can navigate complexity, not just report on it.
New sessions are added weekly, prepare to be pleasantly surprised with more stellar speakers and fantastic topics.
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