Master the Art of Marketing Data Storytelling for Strategic Leadership
New episodes Wednesdays at 1 pm ET
No, this is not just another webinar series. You are in for a treat as you are invited on an essential journey beyond the mundane and into a universe where marketing analytics transforms from a mere chore into your most powerful strategic weapon. Prepare to navigate the complexities of data with precision, speak the language of leadership, and truly revolutionize your marketing insights. It’s time to evolve or be left behind.
This guide is for marketers who are ready to reassess what actually matters in 2025, take a step back, look at the big picture and do more by doing less – and strategically measure what matters. We can promise you that our brilliant speakers will inspire you to confidently leverage analytics to speak the language of business, drive alignment, and become indispensable strategic partners.
There is only one rule you must follow while you are aboard with us:
Master the Art of Marketing Data Storytelling for Strategic Leadership
New episodes added monthly
Featuring:
Ashley Faus, Head of Lifecycle Marketing, Portfolio; Atlassian
Nadia Davis, VP of Marketing, CaliberMind
Thought leadership and influencer marketing are everywhere—but very few teams can prove they actually work.
In this session, Ashley Faus, Head of Lifecycle Marketing at Atlassian, breaks down how to build a thought leadership and influencer motion that earns trust, scales responsibly, and drives real business impact. Instead of chasing vanity metrics or one-off campaigns, Ashley shares how to design a system that connects people, content, and distribution into a cohesive growth engine.
You’ll learn how to:
Define thought leadership beyond “posting more content”
Identify and activate the right voices—inside and outside your company
Design programs that build credibility over time, not just short-term reach
Measure what actually matters in a trust-driven motion
If you’re tired of influencer efforts that feel disconnected or thought leadership that’s hard to justify, this session will help you build a motion that works in the real world.
Featuring:
Scott Brinker, Analyst & Advisor, chiefmartec
Frans Riemersma, Founder, MartechTribe
Nadia Davis, VP of Marketing, CaliberMind
The 2026 State of MarTech report reveals a massive paradox: while 90% of organizations have experimented with AI agents, only 23% have successfully moved them into full production. While AI is now “everywhere” , we have hit a “Trust Wall.”
Currently, 80.6% of marketing organizations refuse to let AI agents operate autonomously, requiring a “Human-in-the-Loop” for every final decision. Join Scott Brinker (chiefmartec), Frans Riemersma (Martech Tribe), and Nadia Davis (CaliberMind) as they unveil a data-backed survey of trends and the blueprint for The Great Rewiring—a fundamental shift in how we architect stacks, build scalable processes, and manage technology change in 2026.
We are moving beyond the “Magic 8-Ball” approach of probabilistic AI (where outputs can feel like a gamble) to the “Crystal Ball” precision of enterprise-grade, deterministic systems.
Don’t leave your 2026 strategy to a Magic 8-Ball. Join us for a first look at the trends rewiring the very DNA of the marketing department.
Featuring:
Elizabeth Dolan, Senior Marketing Operations Manager, Fleetworthy
Nadia Davis, VP of Marketing, CaliberMind
Most marketers treat attribution like a glorified receipt—a way to prove they spent money and didn’t lose it. But as Liz Dolan, Sr. Manager of Marketing Operations at Fleetworthy, puts it:
“If you are using attribution just to prove that marketing is doing something, you’ve got a PR problem. Attribution should be used for marketing system optimization.”
If you’re only using data to justify your budget, you’re missing a huge portion of the GTM entire revenue galaxy.
In this session, our guest Liz Dolan will explore 8 unconventional (and unexpected) ways in which she has used attribution models for genuine system optimization – with mind-blowing results with direct business impact.
From validating your true ICP through engagement patterns to predicting sales win rates and mapping the “Buying Group” architecture, she’ll show you how to turn data fragments into a roadmap for growth. Join us to learn how to stop tracking “what happened” and start orchestrating “what happens next.”
Featuring:
Andrew Dimmick, Marketing Operations Manager, ObservePoint
Nadia Davis, VP of Marketing, CaliberMind
As GTM teams grow, hyper-specialization often creates a strange side effect: teams become so focused on their own metrics that they start to operate like different civilizations. They might share the same office and speak the same language, but they are driven by different incentives and operating in total silos. Marketing is sprinting to drum up MQLs, Sales is hunting for “whale” logos, and CS is back at the ranch trying to stop the bleeding of churn.
If this disconnected reality feels familiar, you aren’t alone. But if you’re in Operations, you have the secret power to bring these worlds together.
In this episode of The Hitchhiker’s Guide to Marketing Analytics, we sit down with Andrew Dimmick to discuss why RevOps is the essential “Switzerland” of the modern enterprise.
While the rest of the world is currently obsessed with “AI-ing” every workflow and automating human interaction out of existence, Andrew takes a critical-reasoning-first approach. He views RevOps not just as a curator of tools and reports, but as a human-first philosophy advocate.
To Andrew, business alignment is never solved by a new plugin. Based on his own experience, true alignment is forged by applying deep business expertise to the departmental competencies across the “GTM House.” Because RevOps sits at the heart of the data and the systems, it possesses a unique, neutral capacity to advise Marketing, Sales, and CS without the bias of favoritism. It is the strategic hinge that ensures the customer journey doesn’t snap under the weight of departmental silos.
In this episode, we explore:
Join us as we learn how to navigate the galaxy of GTM friction with Andrew’s grounded, human-centric approach to operations.
Featuring:
Scott Brinker, Analyst & Advisor, chiefmartec
Frans Riemersma, Founder, MarTechTribe
Nadia Davis, VP of Marketing, CaliberMind
Marketing attribution has a language problem. It speaks conversion. The board speaks revenue. And as AI multiplies touchpoints, channels, and data exhaust faster than any team can process, the gap between marketing activity and business outcomes keeps widening.
But in the right hands, attribution isn’t a reporting layer—it’s the connective tissue of a modern GTM motion. The 2026 State of Marketing Attribution Report reveals that the old model of chasing channel credit is giving way to something more powerful: attribution as a decision engine.
In this webinar with Scott Brinker and Frans Riemersma, we’ll unpack key findings of the 2026 State of Attribution report: what separates mature attribution practices from stuck ones, including the three revenue forensics questions most marketers can’t answer on the spot, why 80% of revenue flows from just 20% of customer journeys, and how to design attribution for decisions — not dashboards.
Watch to get exclusive access to the 2026 State of Attribution Report and hear Scott and Frans discuss their findings.
Featuring:
Joe Domaleski, Founder, Country Fried Creative
Nadia Davis, VP of Marketing, CaliberMind
Marketing measurement has a clarity problem. Multi-Touch Attribution (MTA) shows you what’s converting right now, but it misses the bigger picture — offline channels, brand impact, and long-term effects. Marketing Mix Modeling (MMM) fills that gap with a top-down, data-driven view of what actually drives revenue over time.
In this episode, Joe Domaleski breaks down how MTA and MMM differ, why they often disagree, and why you need both. You’ll learn what each model measures, the data they require, where they fall short, and how to start building MMM even with imperfect data.
Watch to understand how modern teams combine MTA for day-to-day optimization and MMM for smarter, long-term budget decisions — and how to make both work together.
Featuring:
Ali Rastiello, Sr. Director of Marketing Ops, Pluralsight
Nadia Davis, VP of Marketing, CaliberMind
Congratulations! You’ve finally landed. After months of grueling interviews, deep-dive research, and the emotional rollercoaster of negotiations, you’ve found the one. You are the new VP / Director / Manager of Revenue Marketing or Demand Generation or Marketing Operations…The ink is dry on the contract, and you’re ready to hit the ground running. Your new org is already leaning in, eyes fixed on the horizon, waiting for those dashboards to start glowing with early wins and pipeline insights.
There’s just one small snag: The ship you were hired to captain is currently taking on water.
In this episode of The Hitchhiker’s Guide to Marketing Ops, we are joined by the incredible Ali Rastiello, the newly minted Sr. Director of Marketing Operations at Pluralsight. Ali joins us to help wrap our minds around the chaos. We’ll discuss how to:
Grab your towel and jump aboard. It’s time to fix the engine room.
Prepare to learn from the brightest stars in the marketing analytics galaxy. Featured speakers include:
Ashley Faus
Head of Lifecycle Marketing, Portfolio
Scott Brinker
Analyst & Advisor
Nadia Davis
VP of Marketing
Frans Riemersma
Founder
Elizabeth Dolan
Sr. Marketing Operations Manager
Andrew Dimmick
Marketing Operations Manager
In the second season of Hitchhiker’s Guide to Marketing Analytics, we sat down with thought leaders from US Bank, GTM Edit, Impactable, Workday, and more to discuss different attribution models and their considerations and how to communicate marketing value to c-suite leadership.
The Battle of the Marketing Analytics Titans: Multi-Touch Attribution, Media Mix Modeling and Incrementality
Unmasking Buying Groups: The Phantom Buyer and Why Your Campaigns Keep Missing The Mark
Demystifying MMM: What Every Marketer Needs to Know About How Marketing Mix Modeling Actually Works
What Leadership Really Expects from Marketing: Key Insights to Truly Align with the C-Suite
What to Expect When Leadership Is Expecting: Aligning Marketing Deliverables with C-Suite Expectations
Prepare to learn from the brightest stars in the marketing analytics galaxy. Featured speakers include:
Archana Barsarur
VP of Analytics
JD Garcia
SVP, Revenue and Growth
Ali Rastiello
Founder
Siddharth Pawar
Director of Marketing Analytics
Eric MacColl
Startup Marketing Advisor
Frans Riemersma
Founder
Amanda Landsaw
Chief Marketing Officer
Evan Hannscott
Data Science and Analytics
David Nelson
Director of Enterprise Sales
In the first voyage of Hitchhiker’s Guide to Marketing Analytics, we sat down with leaders from Flexera, Foxit, SparkToro, Equifax, Attributa, and chiefmartec to discuss how marketers can measure what matters and make better decisions.
B2B Marketer's Handbook to Data Literacy and Leadership to Champion AI-Ready Marketing Analytics
Prepare to learn from the brightest stars in the marketing analytics galaxy. Featured speakers include:
Rand Fishkin
Founder
Jon Moran
Head of MarTech Solution Marketing
Leslie Alore
SVP of Marketing
Sangram Vajre
Founder
Drew Smith
Founder
Eric Westerkamp
CEO
Nadia Davis
VP of Marketing
Misha Salkinder
Data Strategy
Mary Batchelder
Revenue Marketing
Evan Reiss
VP of Marketing
Georgina Tsioutsiouli
Sales Operations
Reuben Massey Jr.
Campaign Operations
Jason Perkowski
Marketing Analytics
Joe Schattschneider
Data Strategy
Scott Brinker
Analyst & Advisor
We have the most forward-thinking marketing thought leaders bringing their front-line knowledge on what moves the needle in 2025 and beyond.
Embrace the new reality of staying flexible and future-ready
Acquire the skills and strategies to build an analytics approach that is not only adaptable to today’s challenges but also resilient and future-proof in an ever-changing landscape.
Become the AI Transformation Leader
Cut through the “hearsay magic” and understand what AI truly offers when it comes to marketing data, what it can and cannot do for marketing. Be inspired to responsibly and strategically leverage AI, distinguishing hype from reality, and positioning you as the indispensable expert who can drive genuine, impactful AI adoption within your organization.
Embrace ambiguity and learn to be comfortable with some uncertainty
Get inspired you to be OK with ambiguity and make confident, strategic decisions even when all the puzzle pieces aren’t perfectly aligned. This is about becoming a true marketing leader who can navigate complexity, not just report on it.
New sessions are added weekly, prepare to be pleasantly surprised with more stellar speakers and fantastic topics.
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