At CaliberMind, we specialize in transforming complex data into insights that drive tangible results for B2B marketing leaders. We empower Chief Marketing Officers to bridge the Marketing ROI Gap, with the CaliberMind Marketing Decision Engine. Our solutions lay the foundation of trust, enabling CMOs to navigate around marketing performance black holes.
We organize buyer interactions onto timelines allowing your team to discover which tactics are most effective at each stage of the buyer's journey.
We surface trend data, making it easy to spot - and correct for - gaps in pipeline months before they become a problem.
Take the fear out of trying something new or guesswork with real-time insights that allow your team to correct for negative trends.
Show how much revenue your marketing and sales channels are generating for every dollar spent.
Verify your ideal customer
It’s easy to rely on sales or the executive team to define the ideal buyer. But is it right? The CaliberMind app will help you verify or bust those myths.
Make pipeline predictable
You need more time to react before the end of the quarter to gauge outcomes. Get real-time insights and bounce back faster.
Confirm your message landed
The art of marketing is testing new messaging and creativity. The science is proving whether we’re on the right track or need to fine-tune.
See market trends first
No one enjoys market fluctuations. But if you can spot trends first, you have a shot to claim market share before anyone else can.
CALIBERMIND ENGAGEMENT WITH INTENT DATA
CALIBERMIND ENGAGEMENT
CALIBERMIND ENGAGEMENT WITH INTENT DATA
CALIBERMIND FUNNELS
CALIBERMIND ATTRIBUTION & ROI
Dark Funnel
CALIBERMIND ENGAGEMENT WITH INTENT DATA
Awareness
CALIBERMIND ENGAGEMENT
Interest
CALIBERMIND ENGAGEMENT WITH INTENT DATA
Decision
CALIBERMIND FUNNELS
Act
CALIBERMIND ATTRIBUTION & ROI
MULTI-TOUCH ATTRIBUTION
Understand which marketing and sales channels drive the most revenue and highest ROI to make smart decisions, scale what works, and eliminate waste.
THE MARKETING DECISION ENGINE
Empower marketers to ask the right questions, unveil hidden patterns, and identify options for smarter decision-making.
We help CMOs make better decisions
From purchase to reports in three weeks. From purchase to answers in six.
Our clients love the customized solutions we create specifically for their complex environments.
Your dedicated CaliberMind data warehouse delivers the flexibility you need to add and remove applications.
CaliberMind provides CMOs with the information they need to avoid ineffective marketing campaigns that harm their reputation and trust.
It is the only platform that I have seen that can provide attribution across all of our marketing platforms.
CaliberMind is allowing us to take our marketing data and analytics to industry-leading levels.
CaliberMind is the glue that brings our data together across a multitude of applications.
As a team of marketers, we understand the complexities of the industry. Regardless of your role, we have the tools and proficient team to assist you in achieving your goals, along with the data-driven evidence to support your progress.
Check out the other roles we support:
THE CMO’S 90-DAY ROAD MAP TO ANALYTICS
At CaliberMind we believe that the first 90-days are key to building trust and outperforming their KPIs. So, we curated a series of assets and tools to give the new CMO a head start.
FROM HARVARD BUSINESS REVIEW: WHY MARKETING ANALYTICS HASN’T LIVED UP TO ITS PROMISE
Data are becoming ubiquitous, so at first blush it would appear that analytics should be able to deliver on its promise of value creation. However, data grows on its own terms, and this growth is often driven by IT investments, rather than by coherent marketing goals.
THE REVENUE MARKETING REPORT: THE HOLY GRAIL OF B2B MARKETING: ROI
Doug Bell, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Doug shares what every marketer must do to remain a marketer in the next decade and why attribution still matters.
SIGNS YOU’VE OVER-ENGINEERED YOUR DIY ATTRIBUTION MODEL
Attribution was once marketed as a silver bullet, capable of providing definitive answers to all your marketing ROI questions. In reality, attribution is more of an estimate than an absolute truth.
CaliberMind customers see value in less than 2 weeks on average – as soon as your data sources are connected. For advanced insights that require custom data modeling and configuration – our professional services team can move as fast as you do.
CaliberMind was made to help B2B marketers make sense of their data so they can make decisions with confidence and scale faster.
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