You need answers, not data

Built for Chief Marketing Officers

At CaliberMind, we specialize in transforming complex data into insights that drive tangible results for B2B marketing leaders. We empower Chief Marketing Officers to bridge the Marketing ROI Gap, with multi-touch attribution and GTM intelligence for enterprises. Our solutions lay the foundation of trust, enabling CMOs to navigate around marketing performance black holes.

Built for Chief Marketing Officers

Introducing

The CMO Dashboard:
Your Starting Point for Strategic Clarity

Where every QBR begins—and alignment takes shape.
The CMO Dashboard gives senior marketing leaders a unified view of performance that aligns teams and informs confident decisions:

  • Statistics Tab – Instantly see key KPIs like pipeline influenced, bookings, and CAC—eliminating last-minute data wrangling and enabling consistent narrative-building.

  • Pipeline Tab – Visualize opportunity volume, velocity, win rates, and deal size—equipping you with insights for board meetings and forecast reviews.

  • Cost Analysis Tab – Connect spend to revenue with clear ROI breakdowns by channel—so you can defend budget, optimize investments, and drive efficient growth.

Together, these views deliver the clarity and control CMOs need to lead with confidence—grounded in data, ready for action.

How we help CMOs

Reveal what works

We organize buyer interactions onto timelines allowing your team to discover which tactics are most effective at each stage of the buyer's journey.

Spot trends

We surface trend data, making it easy to spot - and correct for - gaps in pipeline months before they become a problem.

Make smart decisions

Take the fear out of trying something new or guesswork with real-time insights that allow your team to correct for negative trends.

Prove Marketing ROI

Show how much revenue your marketing and sales channels are generating for every dollar spent.

What can you do with CaliberMind?

Verify your ideal customer

It’s easy to rely on sales or the executive team to define the ideal buyer. But is it right? The CaliberMind app will help you verify or bust those myths.

Make pipeline predictable

You need more time to react before the end of the quarter to gauge outcomes. Get real-time insights and bounce back faster.

Confirm your message landed

The art of marketing is testing new messaging and creativity. The science is proving whether we’re on the right track or need to fine-tune.

See market trends first

No one enjoys market fluctuations. But if you can spot trends first, you have a shot to claim market share before anyone else can.

How the CaliberMind platform accelerates the funnel for CMOs

Are there qualified buyers I'm not reaching?

CALIBERMIND ENGAGEMENT WITH INTENT DATA

What's my buyer's journey once they engage?

CALIBERMIND ENGAGEMENT

Where are buyers getting stuck?

CALIBERMIND ENGAGEMENT WITH INTENT DATA

Which programs are converting and which aren't?

CALIBERMIND FUNNELS

Which channels are paying off across the buyer journey?

CALIBERMIND ATTRIBUTION & ROI

CaliberMind platform funnel for CMOs
Funnel Graphic showing progression

Dark Funnel

Are there qualified buyers I'm not reaching?

CALIBERMIND ENGAGEMENT WITH INTENT DATA

Awareness

What's my buyer's journey once they engage?

CALIBERMIND ENGAGEMENT

Interest

Where are buyers getting stuck?

CALIBERMIND ENGAGEMENT WITH INTENT DATA

Decision

Which programs are converting and which aren't?

CALIBERMIND FUNNELS

Act

Which channels are paying off across the buyer journey?

CALIBERMIND ATTRIBUTION & ROI

Modules

MULTI-TOUCH ATTRIBUTION

Understand which marketing and sales channels drive the most revenue and highest ROI to make smart decisions, scale what works, and eliminate waste.

Learn about Multi-Touch Attribution

Platform

THE MARKETING DECISION ENGINE

Empower marketers to ask the right questions, unveil hidden patterns, and identify options for smarter decision-making.

 

Why choose CaliberMind solutions?

We help CMOs make better decisions

We’ve walked in your shoes

We are a team of seasoned marketers, skilled marketing operations professionals, and business intelligence analysts with extensive backgrounds in B2B technology firms. Drawing from our wealth of experience, we are deeply committed to guiding our clients toward a seamless journey in data-driven marketing.

Software built by marketing professionals for CMOs

For a Chief Marketing Officer seeking a comprehensive solution, CaliberMind stands out as the premier choice. Our suite of products offers unparalleled insights and tools, empowering CMOs to make informed decisions swiftly and effectively. With CaliberMind, you gain access to a robust platform backed by experts who understand the nuances of B2B technology marketing.

The CaliberMInd Difference

The freedom to keep doing things your way, but better

CaliberMind is a composable customer data platform (CDP). That means you have the flexibility to tailor it to your business and connect every part of the business.

Intermediate data engineering layer

Your data doesn’t need to be perfect. We have workflows that will match, fix, and stitch data to help you build a solid foundation for reliable analytics.

Data transparency and ownership

No black-box analytics. You get full visibility and ownership of your data. Export to your data warehouse and plug in your BI tools — sky’s the limit.

Plays nicely with complex enterprise data structures and architecture

Custom Salesforce objects. Unique workflows. Complex business logic. Where other tools throw in the towel, CaliberMind says yes.

Not just a tool, but a high-caliber team that’s walked in your shoes

CaliberMind is more than a platform. You’ll be supported by some of the brightest minds who can help you solve tough go-to-market challenges.

A platform that grows with you

Companies, markets, data sources, and tech stacks evolve. CaliberMind allows you to welcome change without a massive rebuild.

All your favorite tools, connected

CaliberMind has 170+ pre-built connectors so you can keep using your MarTech stack and get even more out of it.

B2B revenue marketers at ROI-obsessed enterprises use CaliberMind to align their GTM teams and get reliable market insights

Enterprise B2B marketing teams are proving their impact and winning more budget

With holistic attribution and analytics that build trust in the numbers.

G2 Badges Spring 2025

Others we assist

As a team of marketers, we understand the complexities of the industry. Regardless of your role, we have the tools and proficient team to assist you in achieving your goals, along with the data-driven evidence to support your progress.

Check out the other roles we support:

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Resources devoted to honing your craft

two people collaborating looking at screen together

THE CMO’S 90-DAY ROAD MAP TO ANALYTICS

At CaliberMind we believe that the first 90-days are key to building trust and outperforming their KPIs. So, we curated a series of assets and tools to give the new CMO a head start.

PODCAST: TAMING THE DATA DUMPSTER FIRE: HOW TO MAKE B2B MARKETING METRICS MAKE SENSE 

What is every CMO’s biggest challenge? Proving that the marketing team has an impact on the business. Leadership teams want to see the numbers that justify marketing’s budget and spend. Unfortunately for most marketers, their data is a dumpster fire.

THE B2B CMO’S GUIDE TO UNLOCKING THE FUNNEL

Executive leadership has been using funnels for years to give marketers lead-generation goals. But what you may not know is that savvy revenue operations professionals have also figured out how to optimize processes, including lead gating and routing, to fix broken systems and serve as an internal tie-breaker for which side of the sales and marketing coin has work to do.

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SIGNS YOU’VE OVER-ENGINEERED YOUR DIY ATTRIBUTION MODEL

Attribution was once marketed as a silver bullet, capable of providing definitive answers to all your marketing ROI questions. In reality, attribution is more of an estimate than an absolute truth.

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Seeing is believing.
CaliberMind time to value < 2 weeks

CaliberMind customers see value in less than 2 weeks on average – as soon as your data sources are connected. For advanced insights that require custom data modeling and configuration – our professional services team can move as fast as you do.