DIY attribution does little to add clarity

Built for Marketing Operations

Why are we allowing marketing leaders to rely on incomplete data to make decisions that are the equivalent of flipping a coin, hundreds of times each quarter?

At CaliberMind, we specialize in transforming complex data into insights that drive tangible results. We empower marketing operations teams to turn insights into informed, strategic decisions with the CaliberMind Marketing Decision Engine.

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How we help Marketing Operations

Measure each
department's impact​

CaliberMind looks at all the different ways people interact with your brand (across departments) so you understand how each department is helping to drive the pipeline.​

Spot patterns to
drive performance​

Fluctuations in trends can mean so many things - surfacing these patterns can make the difference between reacting and proactively calibrating your demand generation engine.​

Measure which
channels drive ROI

Show how much revenue your marketing and sales channels are generating for every marketing dollar spent. CaliberMind gives you easy access to revenue by channel so you can measure ROI.

What can you do with CaliberMind?

Verify your ideal customer

It’s easy to rely on sales or the executive team to define the ideal buyer. But is it right? The CaliberMind app will help you verify or bust those myths.

Make pipeline predictable

You need more time to react before the end of the quarter to gauge outcomes. Get real-time insights and bounce back faster.

Confirm your message landed

The art of marketing is testing new messaging and creativity. The science is proving whether we’re on the right track or need to fine-tune.

See market trends first

No one enjoys market fluctuations. But if you can spot trends first, you have a shot to claim market share before anyone else can.

How the CaliberMind platform makes diagnosing and managing the funnel easy for Marketing Ops

Are there qualified buyers I'm not reaching?

CALIBERMIND ENGAGEMENT WITH INTENT DATA

What's my buyer's journey once they engage?

CALIBERMIND ENGAGEMENT

Where are buyers getting stuck?

CALIBERMIND ENGAGEMENT WITH INTENT DATA

Which programs are converting and which aren't?

CALIBERMIND FUNNELS

Which channels are paying off across the buyer journey?

CALIBERMIND ATTRIBUTION & ROI

CaliberMind platform funnel for CMOs
Funnel Graphic showing progression

Dark Funnel

Are there qualified buyers I'm not reaching?

CALIBERMIND ENGAGEMENT WITH INTENT DATA

Awareness

What's my buyer's journey once they engage?

CALIBERMIND ENGAGEMENT

Interest

Where are buyers getting stuck?

CALIBERMIND ENGAGEMENT WITH INTENT DATA

Decision

Which programs are converting and which aren't?

CALIBERMIND FUNNELS

Act

Which channels are paying off across the buyer journey?

CALIBERMIND ATTRIBUTION & ROI

Modules

MULTI-TOUCH ATTRIBUTION

Understand which marketing and sales channels drive the most revenue and highest ROI to make smart decisions, scale what works, and eliminate waste.

Learn about Multi-Touch Attribution

Platform

THE MARKETING DECISION ENGINE

Empower marketers to ask the right questions, unveil hidden patterns, and identify options for smarter decision-making.

 

Why choose CaliberMind solutions?

We help Marketing Operations make informed decisions.

We’ve walked in your shoes

We are a team of seasoned marketers, skilled marketing operations professionals, and business intelligence analysts with extensive backgrounds in B2B technology firms. Drawing from our wealth of experience, we are deeply committed to guiding our clients toward a seamless journey in data-driven marketing.

Fine-tuned for demand generation

Our products simplify the collection, analysis, and application of marketing data, enabling marketing operations teams to enhance efficiency and effectiveness. Trust CaliberMind to empower your operations with ease, transforming data into a strategic asset for your business.

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Rapid Implementation

From purchase to reports in three weeks. From purchase to answers in six.

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Bespoke Services

Our clients love the customized solutions we create specifically for their complex environments.

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Plug-and-play flexibility

Your dedicated CaliberMind data warehouse delivers the flexibility you need to add and remove applications.

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Answers, not data

CaliberMind provides CMOs with the information they need to avoid ineffective marketing campaigns that harm their reputation and trust.

G2 Badges, Spring 2025

What our customers say.

G2 Reviews.

5/5

"Excellent and robust reporting tool"

It is the only platform that I have seen that can provide attribution across all of our marketing platforms.

5/5

CaliberMind is allowing us to take our marketing data and analytics to industry-leading levels.

5/5

"The best of both worlds, ABM and Marketing attribution meet martech stack and data lakes"

CaliberMind is the glue that brings our data together across a multitude of applications.

Others we assist

As a team of marketers, we understand the complexities of the industry. Regardless of your role, we have the tools and proficient team to assist you in achieving your goals, along with the data-driven evidence to support your progress.

Check out the other roles we support:

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Resources devoted to honing your craft

Navigating Bias in B2B Marketing

NAVIGATING BIAS IN B2B MARKETING EVENT SCORING

Just as engineers fine-tune their tools to ensure accuracy and reliability, marketers must calibrate their event scoring to avoid biases. Unchecked biases are like misalignments in a delicate apparatus, leading to inaccurate readings and misguided strategies.

5 Pitfalls & Fixes for B2B Attribution Adoption

4 PITFALLS & FIXES FOR B2B ATTRIBUTION ADOPTION

Implementing multi-touch attribution, whether a DIY build or a purchased tool, is one of the most challenging projects in marketing. If we’re being sincere, there’s a staggering failure rate.

Signs You’ve Over-engineered Your DIY

SIGNS YOU’VE OVER-ENGINEERED YOUR DIY ATTRIBUTION MODEL

Attribution was once marketed as a silver bullet, capable of providing definitive answers to all your marketing ROI questions…and the range of attribution complexity is vast.

How to Sell Your Exec Team

HOW TO SELL YOUR EXEC TEAM ON MARKETING DATA IN THE B2B SAAS INDUSTRY

Eric Holtzclaw, Chief Strategist and Principal Partner at Liger, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Eric shares why it’s important to speak the language other executives share and how to build trust in marketing data. CEOs don’t see eye-to-eye with their CMO and what he’s done to bridge that gap.

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Seeing is believing.
CaliberMind time to value < 2 weeks

CaliberMind customers see value in less than 2 weeks on average – as soon as your data sources are connected. For advanced insights that require custom data modeling and configuration – our professional services team can move as fast as you do.