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MARKETING OPERATIONS

DIY attribution does little to add clarity - now you can do something about it

Why are we allowing marketing leaders to rely on incomplete data to make decisions that are the equivalent to flipping a coin, hundreds of times each quarter?

 
GIVE ANSWERS TO THE DAILY PERFORMANCE QUESTIONS MARKETING NEEDS

Insights for for informed decision making

Measure each departments impact​

CaliberMind looks at all the different ways people interact with your brand (across departments) so you understand how each department is helping to drive pipeline.​

Spot patterns to drive performance​

Fluctuations in trends can mean so many things - surfacing these patterns can make the difference between reacting and proactively calibrating your demand generation engine.​

Measure which channels drive ROI

Show how much revenue your marketing and sales channels are generating for every marketing dollar spent. CaliberMind gives you easy access to revenue by channel so you can measure ROI.

Reveal if you have a FrankenStack on your hands​

As time goes on, your CRM becomes less compatible with your current business processes. Give your RevOps team a single source of truth so they can identify problems before they hit your bottom line.​

What can you do with CaliberMind?

MARKETING OPS BEST PRACTICES

Resources devoted to honing your craft