Why are we allowing marketing leaders to rely on incomplete data to make decisions that are the equivalent of flipping a coin, hundreds of times each quarter?
At CaliberMind, we specialize in transforming complex data into insights that drive tangible results. We empower marketing operations teams to turn insights into informed, strategic decisions with the CaliberMind Marketing Decision Engine.
Measure each
department's impact
CaliberMind looks at all the different ways people interact with your brand (across departments) so you understand how each department is helping to drive the pipeline.
Spot patterns to
drive performance
Fluctuations in trends can mean so many things - surfacing these patterns can make the difference between reacting and proactively calibrating your demand generation engine.
Measure which
channels drive ROI
Show how much revenue your marketing and sales channels are generating for every marketing dollar spent. CaliberMind gives you easy access to revenue by channel so you can measure ROI.
Reveal if you have a
FrankenStack on your hands
Verify your ideal customer
It’s easy to rely on sales or the executive team to define the ideal buyer. But is it right? The CaliberMind app will help you verify or bust those myths.
Make pipeline predictable
You need more time to react before the end of the quarter to gauge outcomes. Get real-time insights and bounce back faster.
Confirm your message landed
The art of marketing is testing new messaging and creativity. The science is proving whether we’re on the right track or need to fine-tune.
See market trends first
No one enjoys market fluctuations. But if you can spot trends first, you have a shot to claim market share before anyone else can.
CALIBERMIND ENGAGEMENT WITH INTENT DATA
CALIBERMIND ENGAGEMENT
CALIBERMIND ENGAGEMENT WITH INTENT DATA
CALIBERMIND FUNNELS
CALIBERMIND ATTRIBUTION & ROI
Dark Funnel
CALIBERMIND ENGAGEMENT WITH INTENT DATA
Awareness
CALIBERMIND ENGAGEMENT
Interest
CALIBERMIND ENGAGEMENT WITH INTENT DATA
Decision
CALIBERMIND FUNNELS
Act
CALIBERMIND ATTRIBUTION & ROI
MULTI-TOUCH ATTRIBUTION
Understand which marketing and sales channels drive the most revenue and highest ROI to make smart decisions, scale what works, and eliminate waste.
THE MARKETING DECISION ENGINE
Empower marketers to ask the right questions, unveil hidden patterns, and identify options for smarter decision-making.
We help Marketing Operations make informed decisions.
From purchase to reports in three weeks. From purchase to answers in six.
Our clients love the customized solutions we create specifically for their complex environments.
Your dedicated CaliberMind data warehouse delivers the flexibility you need to add and remove applications.
CaliberMind provides CMOs with the information they need to avoid ineffective marketing campaigns that harm their reputation and trust.
It is the only platform that I have seen that can provide attribution across all of our marketing platforms.
CaliberMind is allowing us to take our marketing data and analytics to industry-leading levels.
CaliberMind is the glue that brings our data together across a multitude of applications.
As a team of marketers, we understand the complexities of the industry. Regardless of your role, we have the tools and proficient team to assist you in achieving your goals, along with the data-driven evidence to support your progress.
Check out the other roles we support:
NAVIGATING BIAS IN B2B MARKETING EVENT SCORING
Just as engineers fine-tune their tools to ensure accuracy and reliability, marketers must calibrate their event scoring to avoid biases. Unchecked biases are like misalignments in a delicate apparatus, leading to inaccurate readings and misguided strategies.
4 PITFALLS & FIXES FOR B2B ATTRIBUTION ADOPTION
Implementing multi-touch attribution, whether a DIY build or a purchased tool, is one of the most challenging projects in marketing. If we’re being sincere, there’s a staggering failure rate.
SIGNS YOU’VE OVER-ENGINEERED YOUR DIY ATTRIBUTION MODEL
Attribution was once marketed as a silver bullet, capable of providing definitive answers to all your marketing ROI questions…and the range of attribution complexity is vast.
HOW TO SELL YOUR EXEC TEAM ON MARKETING DATA IN THE B2B SAAS INDUSTRY
Eric Holtzclaw, Chief Strategist and Principal Partner at Liger, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Eric shares why it’s important to speak the language other executives share and how to build trust in marketing data. CEOs don’t see eye-to-eye with their CMO and what he’s done to bridge that gap.
CaliberMind customers see value in less than 2 weeks on average – as soon as your data sources are connected. For advanced insights that require custom data modeling and configuration – our professional services team can move as fast as you do.
CaliberMind was made to help B2B marketers make sense of their data so they can make decisions with confidence and scale faster.
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