SHOW UP WITH THE INSIGHTS THAT DRIVE GROWTH

Built for Marketing Analysts

CaliberMind’s Marketing Decision Engine is a marketing analytics platform that brings order to the chaos of conflicting buyer data, allowing you to surface the insights that your DIY attribution model just can’t produce.

MARKETING ANALYSTS

How we help Marketing Analysts

Enjoy plug-and-play flexibility

Your dedicated CaliberMind data warehouse delivers the flexibility to add and remove applications from your RevTech stack without blowing up your marketing reports.

Put important insights front and center

Negative results on a standard KPI are the first indicator of a bigger problem. That's why it's crucial to have automatic insights that help us to stay ahead of bad outcomes.

Take the risk out of marketing initiatives

Take the sting out of testing by using real-time analytics to understand when to put your foot on the gas or when to change up tactics, while keeping spending under control.

Help shape the business

Spend less time fidgeting with chart fonts and become your organization’s go-to person for making informed, data-driven decisions.

What can you do with CaliberMind?

Verify your ideal customer

It’s easy to rely on sales or the executive team to define the ideal buyer. But is it right? The CaliberMind app will help you verify or bust those myths.

Make pipeline predictable

You need more time to react before the end of the quarter to gauge outcomes. Get real-time insights and bounce back faster.

Confirm your message landed

The art of marketing is testing new messaging and creativity. The science is proving whether we’re on the right track or need to fine-tune.

See market trends first

No one enjoys market fluctuations. But if you can spot trends first, you have a shot to claim market share before anyone else can.

How the CaliberMind platform makes managing the funnel easy for Marketing Analysts

Are there qualified buyers I'm not reaching?

CALIBERMIND ENGAGEMENT WITH INTENT DATA

What's my buyer's journey once they engage?

CALIBERMIND ENGAGEMENT

Where are buyers getting stuck?

CALIBERMIND ENGAGEMENT WITH INTENT DATA

Which programs are converting and which aren't?

CALIBERMIND FUNNELS

Which channels are paying off across the buyer journey?

CALIBERMIND ATTRIBUTION & ROI

CaliberMind platform funnel for CMOs
Funnel Graphic showing progression

Dark Funnel

Are there qualified buyers I'm not reaching?

CALIBERMIND ENGAGEMENT WITH INTENT DATA

Awareness

What's my buyer's journey once they engage?

CALIBERMIND ENGAGEMENT

Interest

Where are buyers getting stuck?

CALIBERMIND ENGAGEMENT WITH INTENT DATA

Decision

Which programs are converting and which aren't?

CALIBERMIND FUNNELS

Act

Which channels are paying off across the buyer journey?

CALIBERMIND ATTRIBUTION & ROI

Modules

MULTI-TOUCH ATTRIBUTION

Understand which marketing and sales channels drive the most revenue and highest ROI to make smart decisions, scale what works, and eliminate waste.

Learn about Multi-Touch Attribution

Platform

THE MARKETING DECISION ENGINE

Empower marketers to ask the right questions, unveil hidden patterns, and identify options for smarter decision-making.

 

Why choose CaliberMind solutions?

Help your demand generation team steer clear of marketing performance black holes.

We’ve walked in your shoes

We are a team of seasoned marketers, skilled marketing operations professionals, and business intelligence analysts with extensive backgrounds in B2B technology firms. Drawing from our vast experience, we are deeply committed to guiding our clients toward a seamless journey in data-driven marketing.

We provide answers that data alone cannot provide

Our solutions provide clear, actionable in- sights, allowing marketing analysts to optimize strategies and achieve superior results effortlessly.

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Rapid Implementation

From purchase to reports in three weeks. From purchase to answers in six.

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Bespoke Services

Our clients love the customized solutions we create specifically for their complex environments.

icon showing plug and play

Plug-and-play flexibility

Your dedicated CaliberMind data warehouse delivers the flexibility you need to add and remove applications.

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Answers, not data

CaliberMind provides CMOs with the information they need to avoid ineffective marketing campaigns that harm their reputation and trust.

G2 Badges, Spring 2025

What our customers say.

G2 Reviews.

5/5

"Excellent and robust reporting tool"

It is the only platform that I have seen that can provide attribution across all of our marketing platforms.

5/5

CaliberMind is allowing us to take our marketing data and analytics to industry-leading levels.

5/5

"The best of both worlds, ABM and Marketing attribution meet martech stack and data lakes"

CaliberMind is the glue that brings our data together across a multitude of applications.

Others we assist

As a team of marketers, we understand the complexities of the industry. Regardless of your role, we have the tools and proficient team to assist you in achieving your goals, along with the data-driven evidence to support your progress.

Check out the other roles we support:

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Resources devoted to honing your craft

Bad at data

THINK B2B MARKETERS ARE “BAD AT DATA” MAYBE IT’S YOUR CRM

Just as engineers fine-tune their tools to ensure accuracy and reliability, marketers must calibrate their event scoring to avoid biases. Unchecked biases are like misalignments in a delicate apparatus, leading to inaccurate readings and misguided strategies.

Navigating Bias

Just as engineers fine-tune their tools to ensure accuracy and reliability, marketers must calibrate their event scoring to avoid biases. Unchecked biases are like misalignments in a delicate apparatus, leading to inaccurate readings and misguided strategies.

The CMO’s Constant Battle

PROVING MARKETING ROI: THE CMO’S CONSTANT BATTLE

Boiling marketing impact down to a single number doesn’t make sense. So how do we balance what the board is asking for with fair representation of everything we do? Watch a panel of experts discuss how CMOs can prove ROI and own the boardroom.

Which Marketing Attribution Model should I use

WHICH MARKETING ATTRIBUTION MODEL SHOULD I USE?

People always ask us which attribution model is THE model a prospect or customer should choose. I know people don’t like it when consultants answer, “It depends.”

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Seeing is believing.
CaliberMind time to value < 2 weeks

CaliberMind customers see value in less than 2 weeks on average – as soon as your data sources are connected. For advanced insights that require custom data modeling and configuration – our professional services team can move as fast as you do.