CaliberMind’s Marketing Decision Engine is a marketing analytics platform that brings order to the chaos of conflicting buyer data, allowing you to surface the insights that your DIY attribution model just can’t produce.
Your dedicated CaliberMind data warehouse delivers the flexibility to add and remove applications from your RevTech stack without blowing up your marketing reports.
Negative results on a standard KPI are the first indicator of a bigger problem. That's why it's crucial to have automatic insights that help us to stay ahead of bad outcomes.
Take the sting out of testing by using real-time analytics to understand when to put your foot on the gas or when to change up tactics, while keeping spending under control.
Spend less time fidgeting with chart fonts and become your organization’s go-to person for making informed, data-driven decisions.
Verify your ideal customer
It’s easy to rely on sales or the executive team to define the ideal buyer. But is it right? The CaliberMind app will help you verify or bust those myths.
Make pipeline predictable
You need more time to react before the end of the quarter to gauge outcomes. Get real-time insights and bounce back faster.
Confirm your message landed
The art of marketing is testing new messaging and creativity. The science is proving whether we’re on the right track or need to fine-tune.
See market trends first
No one enjoys market fluctuations. But if you can spot trends first, you have a shot to claim market share before anyone else can.
CALIBERMIND ENGAGEMENT WITH INTENT DATA
CALIBERMIND ENGAGEMENT
CALIBERMIND ENGAGEMENT WITH INTENT DATA
CALIBERMIND FUNNELS
CALIBERMIND ATTRIBUTION & ROI
Dark Funnel
CALIBERMIND ENGAGEMENT WITH INTENT DATA
Awareness
CALIBERMIND ENGAGEMENT
Interest
CALIBERMIND ENGAGEMENT WITH INTENT DATA
Decision
CALIBERMIND FUNNELS
Act
CALIBERMIND ATTRIBUTION & ROI
MULTI-TOUCH ATTRIBUTION
Understand which marketing and sales channels drive the most revenue and highest ROI to make smart decisions, scale what works, and eliminate waste.
THE MARKETING DECISION ENGINE
Empower marketers to ask the right questions, unveil hidden patterns, and identify options for smarter decision-making.
Help your demand generation team steer clear of marketing performance black holes.
We are a team of seasoned marketers, skilled marketing operations professionals, and business intelligence analysts with extensive backgrounds in B2B technology firms. Drawing from our vast experience, we are deeply committed to guiding our clients toward a seamless journey in data-driven marketing.
Our solutions provide clear, actionable in- sights, allowing marketing analysts to optimize strategies and achieve superior results effortlessly.
From purchase to reports in three weeks. From purchase to answers in six.
Our clients love the customized solutions we create specifically for their complex environments.
Your dedicated CaliberMind data warehouse delivers the flexibility you need to add and remove applications.
CaliberMind provides CMOs with the information they need to avoid ineffective marketing campaigns that harm their reputation and trust.
It is the only platform that I have seen that can provide attribution across all of our marketing platforms.
CaliberMind is allowing us to take our marketing data and analytics to industry-leading levels.
CaliberMind is the glue that brings our data together across a multitude of applications.
As a team of marketers, we understand the complexities of the industry. Regardless of your role, we have the tools and proficient team to assist you in achieving your goals, along with the data-driven evidence to support your progress.
Check out the other roles we support:
THINK B2B MARKETERS ARE “BAD AT DATA” MAYBE IT’S YOUR CRM
Just as engineers fine-tune their tools to ensure accuracy and reliability, marketers must calibrate their event scoring to avoid biases. Unchecked biases are like misalignments in a delicate apparatus, leading to inaccurate readings and misguided strategies.
Just as engineers fine-tune their tools to ensure accuracy and reliability, marketers must calibrate their event scoring to avoid biases. Unchecked biases are like misalignments in a delicate apparatus, leading to inaccurate readings and misguided strategies.
PROVING MARKETING ROI: THE CMO’S CONSTANT BATTLE
Boiling marketing impact down to a single number doesn’t make sense. So how do we balance what the board is asking for with fair representation of everything we do? Watch a panel of experts discuss how CMOs can prove ROI and own the boardroom.
WHICH MARKETING ATTRIBUTION MODEL SHOULD I USE?
People always ask us which attribution model is THE model a prospect or customer should choose. I know people don’t like it when consultants answer, “It depends.”
CaliberMind customers see value in less than 2 weeks on average – as soon as your data sources are connected. For advanced insights that require custom data modeling and configuration – our professional services team can move as fast as you do.
CaliberMind was made to help B2B marketers make sense of their data so they can make decisions with confidence and scale faster.
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