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A Funnel Purpose-Built for B2B

Improve Conversions, Grow Faster

If you know how much volume you need at the top to reach your end goal at the bottom, you can achieve predictable results, right?

The problem is that it’s hard to combine individual interactions with opportunities. Departments report different numbers and waste time arguing about data.

CaliberMind does the work of blending all that information for you so you can focus on delighting your prospects and improving your success rate.

multiple B2B funnels

B2B Questions Funnels Can Answer

What Works When?

We put all of your interactions on a timeline and organize it by person and account, which means you can uncover which tactics work best at each stage in the buyer journey.

How Can I Convert More Leads Into Pipeline?

Calculating conversion rates and looking at trends is impossible in your CRM. CaliberMind is made to solve those gaps so you can identify opportunities for improvement.

Are My Team Handoffs Efficient?

We all mean well, but sometimes the best leads get buried in leads that are less likely to convert. Now you can which accounts are most likely to convert and elevate your hottest leads first to sales.

Are My Systems Configured Correctly?

The longer your CRM is in place, the more it will fall out of alignment with your current business processes. Give your ops teams a source of truth to identify problems before they impact your bottom line.

Zelis Quote

Scale What Works & Stop Waste

Executives want to know for every dollar that goes into marketing, how many dollars come out. But B2B buyers don’t convert into a sale after a single touch. It takes a team and many touch points to close a deal.

CaliberMind is a marketing analytics platform that looks at every sales and marketing touchpoint so you can focus on what works and stop wasting time defending your marketing investment.

Why CaliberMInd?

Finally, A Funnel Made for B2B

Purpose-Built for B2B

We understand B2B marketing. All our analytic modules are built back from key questions marketers need to answer to drive performance.

Clean-Your-Data-As-We-Go Approach

Everybody’s data is a mess. That’s why we include data cleansing and scrubbing as part of our solution, so that your data gets cleaner as we go.

A Best-In-Class Customer Success Team

Our clients give rave reviews to our implementation teams, who have extensive revenue operations experience themselves.

Our Flexibility

We understand that change is hard, so we ensure our system can flex to your tech stack and can grow with you as you change systems over time.

2023 Buyer's Guide

Need Help Picking a Solution?

Check out our guide to learn the most common mistakes to avoid, why building your own funnel may not make sense, and get a comprehensive checklist of features you should expect from a vendor.

2023 funnel buyer guide
USe Case From a Marketer

Get More Out of Your Funnel

Optimizing for efficiency is a great way to figure out how to get more out of your lead volume while reducing costs. Check out how Camela Thompson, our VP of Marketing, spotted a few ways to improve our internal processes and systems.

CaliberMind Platform

How It Works

We start by connecting all the systems storing customer activity data across your technology stack. CaliberMind has a built-in data warehouse that is purpose-built for B2B. We create a “golden” record for each person and company that reaches across your systems so a comprehensive, unified timeline of activities can be used in reporting models.

The activity timeline includes activities captured by marketing, sales, partner, and product teams. 

We know how B2B marketers need to use customer activity data, so unlike DIY solutions, we set up your data according to common uses cases.

We can even push that clean data back to your CRM.

data transformation details

Got Data Problems?

De-risk Your Analytics Investment

Do you want access to advanced reporting like multi-touch attribution, but you’re too worried about your data to move forward? CaliberMind offers data transformation packages meant to get your data at peak performance – so you layer on advanced analytics and get real results – within three months at an affordable price point.

Seeing Is Believing

We get it. CaliberMind sounds too good to be true (especially after *someone* overpromised and underdelivered). We’re happy to show you the platform in action and encourage you to check out our G2 reviews.