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Playbook: Return on Ad Spend

return on ad spend

What is a Return on Ad Spend (ROAS) Report? A Return on Ad Spend (ROAS) report helps marketers understand which paid advertisements drive the most revenue for their investments. In other words, it enables marketers to make data-driven decisions about what paid advertising platforms are the most efficient in driving revenue for the business and, […]

March 2024 |  CaliberMind Product Updates

March 2024 Product Updates

This month’s CaliberMind updates include: Feature updates to Funnels Widget updates for Analytics and Search Reports Updates to ROI Reporting Announcing CaliberMind Answers Proving Marketing Works What Every B2B Marketing Website Gets Wrong Monthly Roundup Funnels Feature Updates We’re introducing a brand new interface and set of reports for Funnels, providing valuable insights into your […]

Incorporating AI into B2B Workflows

Eric Westerkamp, CEO at CaliberMind, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Eric shares ways every company can incorporate AI into their day-to-day workflows and why simpler methods sometimes are the better alternative.

Eric Westerkamp, CEO at CaliberMind, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Eric shares ways every company can incorporate AI into their day-to-day workflows and why simpler methods sometimes are the better alternative.