Playbook: Demand Generation Funnel
Why You Should Use Demand Generation Funnels Demand Generation funnel reports can help B2B organizations measure the impact of certain demand generation activities. They are also helpful if you suspect there’s a sticking point in handoffs between marketing and sales. But there’s a problem with the traditional configuration for funnels that start with contact and […]
Using AI & Machine Learning to Remove Bias from Your ICP
https://youtu.be/d7QtIBuqAoE?si=CRoJiFtcDIUFGvxP Eric Westerkamp, CEO at CaliberMind, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Eric shares why using advanced logic beats out traditional intuition-based profiling. Today, we are talking about machine learning and how it can help us with ideal customer profile […]
