Playbook: Single-Touch Attribution
Discover how Single-Touch Attribution models can enhance your marketing strategy by allocating credit to the most impactful touchpoints along the customer journey.
Finding the Voice of the B2B Customer
Nicholas Zeisler, Principal of Zeisler Consulting, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Z shares why companies are asking customers the wrong question and what they should be asking their customers instead.
Why Customer Experience Ops is B2B Marketing’s Best Friend
Nicholas Zeisler, Principal of Zeisler Consulting, shares why CX operations professionals love marketers and what we can do as marketers to make sure the brand promise lives on throughout the organization.