Playbook: Single-Touch Attribution
What is a Single-Touch Attribution Model? A Single-Touch attribution model gives 100% of revenue credit to a single touch point along the customer journey (typically referred to as either the first or last touch). A First-Touch model assigns 100% of the credit to touchpoints that initiate conversion paths, whereas a Last-Touch model assigns 100% of […]
Looking Beyond GTM to Improve B2B Customer Experience
https://youtu.be/VOelvjmZhj4?si=v15UhK-wPetEEYKt Nicholas Zeisler, Principal of Zeisler Consulting, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Z shares areas of the business that aren’t used to thinking through the customer’s lens and why missions and values need to be part of every day corporate […]
Finding the Voice of the B2B Customer
https://youtu.be/PvRNPSczIUQ?si=YTMa_QKifl95fXp- Nicholas Zeisler, Principal of Zeisler Consulting, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Z shares why companies are asking customers the wrong question and what they should be asking their customers instead. Today, we are going to talk about finding the […]
Why Customer Experience Ops is B2B Marketing’s Best Friend
https://youtu.be/UlisdUjNcFs?si=fOXe-Y9GWoNQqj3d Nicholas Zeisler, Principal of Zeisler Consulting, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Z shares why CX operations professionals love marketers and what we can do as marketers to make sure the brand promise lives on throughout the organization. So for […]
