What is a B2B Marketing Funnel & Why Do We Use Them?
If you work for a business-to-business (B2B) company, odds are you’ve heard of the term “funnel” in reference to sales and marketing activity at least a handful of times. If you aren’t familiar with the ins and outs of funnels, we’ve broken it down for you. What Is a B2B Marketing Funnel? A marketing […]
The Data Problem(s) in B2B Marketing
https://youtu.be/EihHnd_GWqY?si=E5JOLCD1ze1vUJrg Doug Bell, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Doug shares why marketers must pay attention to the market and why this is a watershed moment. Doug, this will be my favorite topic because I’m a nerd. We are going to talk about […]
