Success in ABM: How to Transition from MQLs to MQAs
Today’s Funnel Lab Friday, hosted by Doug Bell, CMO at CaliberMind, is all about transitioning from lead-based systems (MQLs) to account-based marketing (ABM) and moving from Marketing Qualified Leads (MQLs) to Marketing Qualified Accounts (MQAs). Doug is joined by two stellar guests: Nadia Davis, Senior Director of Revenue Marketing and Marketing Ops at PayIt, and Misha Salkinder, Director of Customer Data Strategy at CaliberMind.
