Data-Driven Marketing Unveiled: Top Insights & Obstacles for Expert Marketers
Welcome back to another episode of Funnel Lab Fridays! If you’re just tuning in, Funnel Lab Fridays is our weekly LinkedIn Live series where we dive deep into the challenges and innovations facing data-savvy marketers today. I’m your host, Eric Westerkamp, CEO at CaliberMind. Joining me are Doug Bell, Chief Marketing Officer, and Misha Salkinder, […]
Understanding the Buyer Journey with Generative AI
Hello. I’m Eric Westerkamp, CEO at CaliberMind. Today, we’re discussing how to use the power of generative AI to understand the buyer journey. I’ll walk you through how to understand your siloed data, extract and transform it, and use your data to understand the buyer journey through your marketing funnel. The Data Deluge in B2B […]
