Data-Driven Marketing Unveiled: Top Insights & Obstacles for Expert Marketers
In this episode of Funnel Lab Fridays, Eric Westerkamp, CEO of Caliber Mind, is joined by Misha Salkinder, Director of Data Strategy, and Doug Bell, CMO of CaliberMind, to discuss the challenges and strategies for measuring marketing ROI. They dive into the complexities of integrating data to optimize marketing channels and the need for improved attribution models in data-driven marketing.
Understanding the Buyer Journey with Generative AI
Learn how to build a system that combines marketing data from various sources (CRM, automation platforms, ads, etc.) with generative AI to analyze buyer journeys with Eric Westerkamp, CEO of CaliberMind.
