Funnel Lab Fridays: How AI-Powered Tools Like Clay are Disrupting the B2B Funnel
In this episode of Funnel Lab Fridays, host Eric Westerkamp, CEO at CaliberMind, welcomes Doug Bell, CMO at CaliberMind, and Jordan Crawford, Founder of Blueprint GTM, to discuss how AI-powered sales engagement platforms, like Clay, are helping organizations reach new levels of nuance and sophistication in their marketing and sales outreach.
Funnel Lab Fridays: Navigating Northstar Metrics for Marketing and Channel Activation
In this episode of Funnel Lab Fridays, host Eric Westerkamp, CEO at CaliberMind, welcomes Doug Bell, CMO at CaliberMind, and Ryan Milligan, VP of Sales and Revenue Operations at Quotapath. In today’s episode, we’ll be exploring Northstar Metrics for Marketing and Channel Activation—those vital indicators that can make or break the success of a marketing channel.
Funnel Lab Fridays: Organizing Target Accounts for ABM at Scale
In this episode of Funnel Lab Fridays, host Eric Westerkamp, CEO at CaliberMind, is delving into the complexities of organizing target accounts for Account-Based Marketing (ABM) at scale. Joining him are Raja Walia, CEO and Founder of GNW Consulting, and Kelsey White, Director of Revenue Analytics and Attribution at GNW Consulting.