Hitchhiker’s Guide to Marketing Analytics Season 1 Episode #3
In the third episode of Hitchhiker’s Guide to Marketing Analytics, we sit down with Rand Fishkin, Founder of SparkToro, to discuss the emerging ‘zero-click’ landscape, AI, and how these trends will affect marketing attribution and SEO.
The B2B Attribution Paradox: It’s Dead, Long Live Attribution
Marketing data is notoriously messy compared to the cleaner, more discrete data available to sales and finance teams. This gap creates what Eric Westerkamp, CEO of CaliberMind, calls a “data dumpster fire” that marketing operations professionals must somehow transform into credible reporting.