Hitchhiker’s Guide to Marketing Analytics Season 1 Episode #6
Mary Batchelder (Marketing Ops), Nadia Davis (VP of Marketing), and Misha Salkinder (Data Strategy) discuss a crawl-walk-run approach to lead and account scoring that minimizes bias, effectively prioritizes sales and marketing resources, and takes into account intent, fit, and engagement.
How to Measure What Matters in the AI and Zero-Click Age
Is AEO killing SEO? Not yet. Take these steps to navigate the challenges of zero-click content, walled gardens, & attribution loss to measure marketing performance.