Hitchhiker’s Guide to Marketing Analytics Episode #7A
Evan Reiss, VP of Marketing at Foxit discusses how to use media regression to evaluate the value of ad campaigns, such as branded search.
Revenue Dreams, Reporting Nightmares: Why ‘Easy’ Isn’t Always ‘Right’
This article provides an unbiased comparison of Dreamdata and the fundamentally different approach of CaliberMind. It’s a sober look at why the easiest path is not always the right one for businesses that demand nuanced, in-depth, and trustworthy reporting destined to evolve with market dynamics.
