2026 Marketing Budget Playbook: How to Create A Revenue-Centric Marketing Plan
When thinking about yearly planning, Marketing is expected to align their programming to the overall business goal, usually – a large revenue number with Marketing responsible for a portion of it. How do you create programming and assign individual KPIs to each marketing team member in a way that aligns to the department-level deliverable, which, in turn, ladders up to the overall business goal? How do you secure Sales support and Finance alignment behind the budgetary ask?