A Practitioner’s Guide to LinkedIn Ads for B2B Demand Gen

Learnings from a decade of experience with LinkedIn ads, marketing ops, and demand gen on best practices for audiences, conversion tracking, format selection, and attribution.
There’s a reason so many marketing teams end up with six-figure shelfware.

It’s not that they weren’t diligent. It’s that attribution tools are remarkably good at looking like they work… right up until you deploy them in your actual environment, with your actual data, and your actual stakeholders start asking hard questions.